Mobitel Selects Celltick's 'Start' for Android Users in Sri-Lanka

Mobitel, Sri Lanka's National Mobile Service Provider has partnered with Celltick to deliver a personalized customer interface for its Android users based on Celltick’s ‘Start’ Android interface layer. This will enable Mobitel to provide a superior experience to its customer base and offer a range of services that deliver high value to them on the start screen of their smartphone.

With ‘Start’, Mobitel's consumers will enjoy fast and easy access to everything that matters to them on the start screen of their device, which in turn can be personalized according to their preferences. Start eliminates the need to browse through screens, menus or folders and offers a personalized experience the minute users wake up their phone.

With the help of 'Start', Mobitel users have fast access to 24 apps and a quick view into numerous information sources including social networks, music services and camera functionalities. Start is powered with a back-end recommendation engine that is based on big data techniques and utilizes collaborative filtering to provide context sensitive personalized suggestions.

"Mobitel is committed to introducing innovative services to the market. With the penetration of high speed data services, and the exponential growth in data consumption, we look to broaden the range of our data oriented applications to our subscribers," said Nalin Perera, Senior General Manager – Marketing, Mobitel. "With Start we will be able to offer our customer base an engaging experience and increase brand loyalty".

"We are glad to be chosen by a leading operator like Mobitel to support them in their mission to introduce innovative mobile services to Android users in Sri Lanka," said Abraham Punnoose, Managing Director of Celltick India. "We are glad to work with Mobitel to enhance user experience and create an effective channel of communications for them. We are confident that the solution would enhance brand loyalty and create new revenue streams for Mobitel."

The growing Start ecosystem includes hundreds of themes and plug-ins that are available for download on Google Play. Celltick powers billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 110 million active consumers across 25 countries.

Mobitel is Sri Lanka National Mobile Service Provider and a fully-owned subsidiary of Sri Lanka Telecom. The company offers mobile telephony services, high-speed broadband, Enterprise Solutions, IDD services and a host of Value Added Services. Mobitel was the pioneer in South Asia to launch a Super 3.5G network, to successfully demonstrate HSPA + MIMO technology and successfully trial 4G/LTE technology. The recent introduction of Dual Carrier HSPA+ technology and 4G-LTE service makes Mobitel's broadband speeds the fastest in the country.