Mobily Taps Viavi to Enable with Location Intelligence, Boosting Network Capacity, Efficiency


Viavi Solutions Inc. has announced that Etisalat Group company Mobily has expanded their use of VIAVI location intelligence, selecting the NITRO GEO solution to enable increased operational efficiency and capacity for improved profit margin.

Mobily is a leading provider of telecom and IT services, operating one of the largest mobile networks in Saudi Arabia. Mobily enhanced their deployment of VIAVI location intelligence, deploying the NITRO GEO solution along with NITRO Mobile Traffic Storage Agents to optimize their network and services in real time and achieve key performance improvements crucial to business value, including:
VIP Assurance: Isolate and resolve priority subscriber issues more quickly.

Device Analysis: Detect 4G devices using the 3G network only, enabling Mobily to inform those customers by SMS they can change the user setting for better performance

Targeted Network & Service Optimization: Analyze how much time users spend with specific services at each location within network cells in order to identify top revenue generating services and cells for optimization.

“Mobily is at the forefront of technology innovations that enable peak performance and service assurance across their entire mobile network,” said Karl Grabner, Senior Director of EMEA Sales, VIAVI. “As leading service providers like Mobily prepare to deploy 5G alongside legacy 2G, 3G and 4G technologies, they require location-aware, automated and scalable solutions like NITRO GEO to manage and optimize increasingly complex services and network architectures.”

VIAVI location intelligence enables us to harness key insights for a targeted, subscriber-centric approach to optimization, delivering the best possible customer experience,” said Abdulaziz AlBarrak, General Manager of Optimization, Mobily. “With the ability to optimize quality of experience for our most high-value subscribers, we can target network and service improvements to deliver maximum return with minimal investment.”

Built on NITRO Mobile – a real-time intelligence platform capturing, locating and analyzing all mobile events across RF, RAN, xHaul and core – the NITRO GEO solution enables Mobily to leverage deep insights throughout their network for maximum performance optimization. Working in concert with the complete portfolio of VIAVI location intelligence solutions, NITRO Mobile connects virtual and physical test instruments with software-based assurance and optimization agents and applications. Moreover, the NITRO platform enables new revenue streams through monetization of rich data sets.