Riding high on the opportunities in India’s wearable space, Misfit, a global player in wearable and smart home products – has announced its foray into India. The company is making its products available with the help of its relationship with Snaldeal – an online marketplace in India.
Three Misfit wearable products are now available for purchase exclusively on Snapdeal: Misfit Shine, Misfit Flash, and Misfit Link. Shine, Flash, and Link never require charging, are water resistant, and are compatible with free companion apps on iOS and Android.
Misfit Shine Fitness and Sleep Monitor is an elegant, all-metal activity and sleep tracker that is wearable anywhere and automatically measures steps, calories, distance, and light and deep sleep.
Misfit Shine lets users seamlessly track walking, running, cycling, football, swimming, dance, and more. Users double tap the face of Shine’s sleek metal body to see progress toward their daily activity goal, and sync with the Misfit app to see more data and connect with friends.
Available for INR 5499, Shine is compatible with a variety of stylish accessories including a luxe leather band and a polished necklace, Bloom.
Misfit Flash Fitness and Sleep Monitor tracks the same activity and sleep metrics as Shine but is crafted out of a special soft-touch plastic and comes in a variety of bright color options.
Users press on Flash’s face to view progress or to enable one of Flash’s smart button features, like messaging friends or starting a playlist. Flash is wearable anywhere with a sport band or clasp and is available for only INR 2499.
Misfit Link Activity Monitor and Smart Button is an easy-to-use smart button that gives users even more ways to connect with the world around them. Use Misfit Link to take a selfie with your phone camera app, control your music, or advance slides in a presentation, among other functions. At INR 1999, Flash Link is the lowest-priced multifunctional and modular wearable product on the market.
“India is one of the fastest growing markets for consumer technology worldwide and is a hotspot of new tech and trends,” said Misfit CFO and COO Christy Le. “We’re excited to share our products with this growing, enthusiastic, and tech-savvy audience.”
Speaking about the partnership with Misfit, Rohit Bansal, Co-Founder, Snapdeal said, “We are excited to partner with Misfit, a global leader in the wearables segment. With more and more people becoming fitness conscious, India as a market presents a tremendous opportunity for a consumer focused brand like Misfit. We look forward to working with the Misfit team and take their offerings to our customers in 5000+ towns and cities across the country. We are confident that their entry in India will be a big success.”