With Nearly a Billion Downloads in Five Years, One of the World’s Most Downloaded Games Keeps Up its Tremendous Run and Rewards Fans with Fresh New Experiences and Free In-Game Items
Gameloft, leader in the development and publishing of mobile games, in partnership with Illumination Entertainment and Universal Games, is thrilled to celebrate the fifth anniversary of Minion Rush by rewarding players with gameplay improvements and enhancements, which has been driven by community feedback.
Available on the App Store, Google Play and Amazon App Store, the 5-Year Celebration update includes:
•A NEW LOOK: Gru’s Lair offers players access to different gaming rooms! Each room represents a unique area with different sets of missions to accomplish, or thematic events.
•COSTUME CARDS: The popular Minion Rush costumes are now more exciting and accessible than before! Over 70 costumes are available to unlock, with each one linked to a specific power-up that can be upgraded to improve its abilities.
•NEW AGENT RANKING: Players are now turned into Minion Agents, which means costumes become spy disguises! Depending on the amount of unlocked and upgraded costumes, the players’ Agents rank will change and will determine the type of rooms accessible via Gru’s Lair.
•COLLECT COINS: Collecting Coins has never been so fun and rewarding! Players will be able to use this new currency to unlock costumes.
“This anniversary marks an amazing milestone for Minion Rush,” says Jorge Valentín González Coya, Game Manager for Minion Rush. “Five years after its launch, Minion Rush has a community of 1.7 million daily active users and we are committed to keep delivering the best possible Minions experience for them to enjoy. We thank our players for their continuous feedback and we look forward to rewarding them with gameplay upgrades to commemorate the celebration.”
“With nearly a billion downloads, Minion Rush is one of the most popular mobile games in the world*,” says Chris Heatherly, Executive Vice President of Games and Digital Platforms, Universal Brand Development. “We want to keep that momentum going with an in-game celebration that introduces fun, new enhancements for our loyal fans around the world.”
Minion Rush is free to download on the App Store, Google Play and Amazon App Store, with in-app purchases.
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