Micromax Unveils YU ACE for INR 5,999 in India


YU, a 100% subsidiary of Micromax Informatics, is back with a bang and poised for a slew of product launches in the current festive season. The company has launched its latest YU ACE smartphone in India.

Providing its customers a great experience with the best of technology, the YU ACE will be exclusively available on Flipkart platform in an open sale starting September 06.

With a power-packed battery of 4000mAh, this new smartphone is the perfect amalgamation of ravishing looks and best-in-class specs. Priced only for INR 5,999, the YU ACE is a promise of a best in class product to the Indian consumer without burning a hole in their pocket.

YU always aims to give consumers an innovative device to enable them to have unparalleled freedom and a satisfying user experience. The YU ACE smartphone comes with a compelling and formidable 4000mAh battery, graceful sleek design in 3 Colours, equipped with 5.45” HD+ Screen with 18:9 Screen Ratio Full Vision Display, Fingerprint Sensor, Enhanced security with Face Unlock, best in Class Camera, runs on the latest Android Oreo and a host of other features.

The phone also takes into consideration the growing preference of VOLTE in india, courtesy Reliance JIO and also other operators and comes equipped with a Dual VOLTE setting for doing VOLTE calls on both the SIM cards.

Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax Informatics said, “We are extremely excited to launch a phone that we strongly believe is a gamechanger in the Sub 6K category. The YU ACE is a product that speaks for itself – with features and specifications that are the best in this category, it gives consumers a chance to ‘Play God’ by making themselves experience the best of technology. At Micromax, we have always stood for democratizing technology for the masses and that is exactly the aim with which we constantly innovate and create products that truly understand the needs of our consumers. YU, being an extension of our beliefs, has envisioned to empower users to enable them to do more with technology than they thought possible.”

YU Ace will be available in three colour variants – Charcoal Grey, Elektric Blue and Rose Gold.