Micromax Informatics has launched its latest 3G budget smartphone for the upcoming festive season – the Bolt Q339, in a strategic exclusive partnership with Flipkart, India’s e-commerce marketplace.
Targeting the data immigrants, the 3G enabled phone comes with compelling features like a 1.2GHz Quad Core processor, a 4-5 inch FWVGA display, 5MP camera, and more, at a break through price of INR 3499/-. The Micromax Bolt Q339 will be the most affordable smartphone on Flipkart during this festive season.
Smartphone proliferation amongst the masses is driven by a well-connected 3G enabled device and a vibrant touch display experience, both together enabling consumption of social media, surfing, music and video, e-commerce on the go. India is likely to have 100 mn 3G subscribers by end of this year, which has so far been spearheaded by launch of extremely affordable 3G devices by brands like Micromax.
In the last couple of years, Micromax has led the way in expanding this category through its affordable and innovate offerings addressing the immediate needs of the feature to smartphone upgrade customer. Micromax, in 2015 has further expanded reach of smartphones by effectively leveraging the online exclusive channel in the budget range of less than INR 5000 handsets.
Micromax remains the most preferred brand in the exclusive online market, similar to its well established positioning in the offline world. With this exclusive collaboration, Micromax will be able to reach out to more than 45 million registered users of Flipkart across 8200 pin codes to get the Bolt Q339 available with just a few clicks. Micromax Bolt Q339 is a combination of great display, 3G, powerful processor and other innovative features, reiterating Micromax’s commitment to connect the next billion consumers to internet and innovation.
Commenting on the launch, Vineet Taneja, CEO, Micromax said, “Micromax continues to be committed to offer the best of technology at disruptive price to the consumers. We believe in cutting across all entry barriers to ensure every consumer enjoys the access to the delightful world of internet, getting smarter and thus urging more users to join the 3G bandwagon. There is a massive user base of over 500 Mn feature phone users, waiting to upgrade to their first smartphone and Micromax is clearly their most preferred choice. Created for the discerning Indian consumer, the Bolt Q339 has been launched, this festive season, to empower a wider consumer base with the experience of best-in-class mobile technologies and richer on-the-go internet experience at an affordable price.”
“Bolt Q339 is one of the most affordable 4.5 inch, 3G Quad core devices in the Indian market. We believe that the new offering being available through Flipkart that has a reach across the length and breadth of the country, coupled with Micromax’s trusted product quality and after-sales service track record, creates a compelling proposition to delight the Indian consumer. E-commerce has emerged as a sustainable sales channel for the industry accounting for about 30% smartphone sales and we believe in leveraging the benefits such as fast delivery and convenience of a click to delight our customers.” he further added.
Get Smart- Go 3G
The Bolt Q339 is Micromax’s latest effort to democratize technology and make 3G more accessible to users across the country. The phone comes bundled with a plethora of apps to connect users to social media and other online platforms, addressing their varied needs with just a couple of clicks. The new smartphone will come bundled with an attractive offer from Vodafone wherein consumers can get 500 MB of 3G data for 2 months free.
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