Micromax Informatics has announced a strategic collaboration with Intel in India aimed at offering a bouquet of high-performance mobile devices to the Indian consumer. The company launched the 8-inch Canvas Tab P666 – its first Intel Processor powered device in India.
Powered by the Intel Atom Processor Z2520 (1M Cache, 1.2 Ghz), the new tablet will offer users a premium package with superior performance along with great aesthetics and an elegant glass finish design.
Key features of Canvas Tab P666
• Intel® Atom™ Processor Z2520 (1M Cache, 1.2Ghz) with Intel® Hyper-Threading Technology • 8-inch WXGA IPS display with a resolution of 800*1200 • 4400 MAH battery • 5MP rear camera; 2MP front camera • Android KitKat 4.4 • 3G SIM enabled • 7.9mm sleek glass body • Weight – 310.5gm • Up to 32GB expandable memory • 1GB RAM; 8GB ROM • Available in Black & White colour • Gravity sensors, proximity sensors, light sensors, accelerometer, motion sensors
Commenting on the partnership announcement, Vineet Taneja, Chief Executive Officer, Micromax said, “Our collaboration with Intel will be instrumental in our vision of creating a range of new mobile devices to meet the needs of both evolved as well as first-time users. At Micromax, we have always believed in bringing the most innovative solutions for our consumers by opting for smart partnerships.’
With regard to the new Canvas Tab P666 launch, he said, “We have been witnessing an increasing demand for high-quality tablets that offers a seamless experience and more efficient data consumption on the move. The Canvas Tab P666 is designed to address such needs by offering a dynamic range of device capabilities powered by the Intel® Atom™ processor that delivers a great performance.’
Commenting on the launch, Debjani Ghosh, Vice President, Sales & Marketing Group, Managing Director, South Asia, Intel said “We’re very privileged to be working with Micromax, India’s leading local mobile device company to bring to market a high quality product at an affordable price. The Canvas Tab P666 is the first Intel® powered tablet to be assembled in India by Micromax and is one significant step in the direction of realizing the government’s ‘Make in India’ vision.’
‘We are confident that Micromax’s broad reach will enable more consumers from even lower tier cities to empower themselves with the power of technology through this device which is yet another step in working towards making the dream of ‘Digital India’ a reality. Our collaboration has yielded an 8” tablet powered by an Intel® processor that truly delivers performance without compromising on battery life and graphics while providing consumers real value for their money” she added.
