Micromax has leveraged its strategic partnership with Eros Now, the cutting-edge digital platform by Eros International plc, to bring alive a seamless on-the go entertainment experience for the consumers.
Micromax is launching a co-created content packed, tablet- Canvas Plex with Eros Now, which will give consumers a year of immersive and unlimited content of movies, music and entertainment shows.
Micromax and Eros Now have also partnered for the promotion of upcoming Bollywood movie Shubh Mangal Saavdhan starring Ayushmann Khurana and Bhumi Pednekar, to allow a few select consumers to have access to meet & greet with stars and free movie tickets.
Targeted at the young working professionals and students, the new Micromax Canvas Plex, will help accelerate the content consumption among the new age consumers. Canvas Plex comes with an 8” inch HD Screen coupled with 3GB RAM and 32 GB ROM. For digital content enthusiasts, the device delivers superior video and gaming experience as it comes with DTS Sound.
Eros Now’s wide-ranging library of Bollywood and regional language films, music videos, TV shows, originals and more will be pre-loaded on the new Micromax Canvas Plex. Users will also have access to a range of exciting features including full length movies, thematic curated playlists, multi-language subtitles for movies, music video playlists, regional language filters, video progression and access to a watch list of titles.
Vikas Jain, Co-founder, Micromax Informatics Limited, commenting on the launch said that, “From flying around the world to taking the metro to work, one needs to stay entertained during the journey. With affordable 4G plans available, consumers access entertainment like never before and carrying a tab would almost be like carrying a mini Cineplex on the go. Canvas Plex is our endeavour to bring to our users, content and associations which add value to their overall entertainment experience. We are pleased to partner Eros Now, which is one of the leading players in the Indian entertainment space, with excellent assortment of Bollywood and regional content.”
Rishika Lulla Singh, CEO, Eros Digital commented, “Our partnership with Micromax is part of our philosophy to offer consumers the best in entertainment and a unified video viewing experience across screens and being platform agnostic. With this partnership, we will be extending our ability to provide entertainment on-the-go, anywhere and anytime to Micromax’s more than 100 million users. Partnering with one of the world’s leading smart device makers puts us at the next level of exponential growth.”
Grab the Chance to meet the Stars
The partnership also allows for a few select customers to have access to meet & greet with stars, with exclusive merchandise and enjoy free movie tickets.
Canvas Plex Tab
Price: INR 12999
Availability: 1st September Onwards at retail stores