Micromax Unveils Canvas Xpress 4G Smartphone exclusively on Flipkart.com


With the vision to ensure 4G LTE technology reaches maximum hands in the country, Micromax Informatics has launched its latest entrant in the 4G portfolio, Canvas Xpress 4G exclusively with Flipkart.com

The launch further strengthens Micromax’s 4G LTE smartphone portfolio in INR 5000-7000 range and is a step forward in its continued efforts to massify 4G technology making superfast internet connectivity and faster downloads accessible to all.Packed with best-in-class specifications offering a 5-inch HD screen, superfast processor supported by 2GB DDR3 RAM, 16 GB internal storage , Android Lollipop 5.1 and a slick rear camera of 8MP, Canvas Xpress 4G priced at Rs. 6,599/- is the most affordable 4G smartphone for the upwardly mobile youth.

Targeting the new age digital natives, the Canvas Xpress 4G has been designed keeping the Indian youth and their lifestyle at core. These consumers are on a constant lookout for 24×7 high speed data connectivity with an increased video consumption and are looking for real-time mobility solutions.

Available on the open sale model on Flipkart, the Canvas Xpress 4G marks yet another attempt by Micromax to break price and accessibility barriers ushering faster adoption of 4G amongst the nook and corners of the country. With this exclusive collaboration, Micromax will be able to reach out to more than 45 million registered users of Flipkart across 8200 pin codes thereby simplifying the process to get the Canvas Xpress 4G with just a few clicks.

Micromax started its strategic relationship with Flipkart on exclusive series called Xpress around August this year with the launch of Xpress 2. In less than 3 months, Micromax sold over 300k units of Xpress 2 making it the most successful smartphone in the sub $100 category garnering an impressive consumer rating of 4 out of 5.

Speaking about the launch, Vineet Taneja, CEO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. Our partnership with Flipkart to launch Xpress series of smartphones has been the most successful one. And with the launch of Xpress 4G on Flipkart, we are adding yet another gem to our Xpress series in line with our vision to making 4G accessible to the masses. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country. The launch reinforces our commitment to leapfrog the consumers’ journey from 2G to 4G and break the organic trend of moving from 2G to 3G and then 3G to 4G.”

“With the belief that great technology does not come at a price, we already have 13 products under the Micromax brand in our 4G portfolio ranging from 6499/- to 14999/-. We are further looking to ramp up our 4G portfolio and30% of our smartphones are already 4G capable. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country,” he added.

Ankit Nagori, Chief Business Officer, Flipkart, said, “Micromax has been at the forefront of offering new-age smartphones in the Indian market. We are excited to partner with Micromax once again to launch their most affordable 4G mobile. Today, three of four phones that we sell on Flipkart are 4G phones, denoting 4G’s growing popularity and demand. With this in mind and Xpress-4G’s superior technological capability, we are sure our customers will be delighted with this new offering from Micromax.”
Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 13 devices.The consumers can chose from a diverse portfolio, right from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G, Canvas Mega 4G, Canvas Play 4G and now the Canvas Xpress 4G as its first online only LTE enabled smartphone for the millennials.

Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.