Micromax launches Kids Focused 'Canvas Tabby' for INR 6499 in India

Micromax Informatics Ltd, has announced its entry into the kids  edutainment segment with the launch of Canvas Tabby, its first tablet with a special kids-use mode.

Launched with an aim to using technology to make learning fun for today’s smart young generation, the tablet comes with a dual use mode for both Parent and Kids, making it the perfect family smart device.

The Canvas Tabby uses great technology loaded with well-designed pre-loaded content to ensure a holistic rich learning experience on the tablet, and is aimed at fostering the natural curiosity of kids to discover more about the world around them.

In the parent-use mode, the Canvas Tabby can be used as a fully-functional, high performance Android Tablet to watch movies, check email, web surfing and everything else one may love. With just a magical touch, the Tabby transforms into the perfect technology tool to help kids touch and learn; explore and grow through great content backed by parental control – all while having fun!

The Tabby encourages parents to help their kids explore their potential by giving them access to best-in-class content under three areas – education, creativity and entertainment -at a highly affordable consumer price of Rs 6499/-.

Commenting on the launch Vineet Taneja, CEO, Micromax Informatics said, “We are already well on our way to getting to a market leadership positioning in the Tablet category with our portfolio of 7-and-8 inch tablets. We are now reinforcing our commitment to deepen tablet penetration in the country through the launch of this new offering we’re calling the Tabby, with which we also enter an exciting new consumer segment with a specialized offering.’

He added. ‘Basis our consumer research, there is strong evidence that a tablet naturally lends itself to usage by children, being a large screen, easy-to-use touch device that is often used as a shared device. With the launch of Canvas Tabby, we are offering to develop kids’ potential through the use of well-designed age appropriate content and great technology. The parental control features as well as the powerful Android mode of the tablet is designed to be a delight for the parents, making this the perfect shared content-and-creativity device for every household.”

The Tabby Kid’s use mode is powered by EddyPaddy, developed by kids-content company Educren, and is a kid-safe zone with over a 100 originally designed, pre-loaded applications and access to over 500 carefully curated videos under 3 areas - Education, Creativity and Entertainment.

Rajesh Singh, Co-founder and CEO, Educren said ‘By working with educationalists and child therapists, we have developed a solid solution that helps build relevant age-appropriate skill sets in a fun yet safe learning environment, and ensures the parent is involved and in-charge. The Tabby is a great family-use device and with this launch, we have now achieved our vision of a quality fun learning system at a reasonable price.’

The Canvas Tabby comes with tremendous Parental Control features - all designed to help kids sharpen their skills and develop their potential with parents’ guidance and observation. Depending on the kid’s age, parents can configure his or her profile to access the most age-appropriate content – upto three distinct children profiles can be created on the Tabby. Not only can parents set time limits for their children to use Tabby, they can decide which subjects their children should focus on by promoting specific content, and add and block content as per their own judgment.

In addition, they get detailed reports on what their child is actually doing on the tablet, and can even configure and change settings on the device remotely.

Running on the Android KitKat 4.4, the Tabby is a powerful tablet with 1.3Ghz processor; 1GB RAM and 8GB ROM. The tablet sports a 7.0-inch display for the best learning and fun experience for kids. Clicking your kid’s special moments will be a lot more fun now with the 2MP rear camera of the new Tabby and VGA front camera. The 3200 Mah battery ensures that the kids don’t run out of happiness and battery.

The device will be available from June 22nd exclusively on Flipkart for a period of 3 weeks and will subsequently be available for sale in all online and retail channels.