Micromax Launches Canvas XP 4G exclusively with Snapdeal


Micromax Informatics Ltd has launched Canvas XP 4G – featuring 3GB RAM and 4G LTE connectivity to be exclusively available with Snapdeal at a disruptive price point of Rs 7,499.

Intended to strengthen Micromax’s online smartphone portfolio, The Canvas XP 4G targets the upwardly mobile netizens in the age group of 18-25 to experience powerful performance and faster speeds. The Canvas XP 4G is will be available for a limited period on an open sale exclusively on Snapdeal starting 10 May, 2016.

Targeting the new age digital natives who want to leap forward from 3G to 4G, the Canvas XP 4G has been designed keeping the millennials and their lifestyle at core. These young and hyper-social consumers are on a constant lookout for high performing devices capable of multi-tasking along with 24×7 high speed data connectivity for an increased video consumption and gaming.

With the exponential growth in demand for 4G LTE smartphones, specifically among the youth, the XP 4G aims to ensure that great specifications such as 3GB RAM, 1GHz quad core processor and 5 inch HD IPS screen are made available with LTE capability to users at a never before price point.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax, said, “Micromax has successfully expanded the overall smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year. A significant part of this success is attributed to our partnership with Snapdeal, where we have grown the overall entry level smartphone market. With the launch of Canvas XP with Snapdeal, we are further bringing a very strong product to our consumers to upgrade to the latest 4G phenomena.”

Tony Navin, Senior Vice President, Partnerships & Strategic Initiatives, Snapdeal, said, “We are very excited to partner with Micromax to exclusively launch the Micromax Canvas xp 4G. With its high performance features coupled with an unbeatable price, we are confident that the phone will be very well received by our tech-savvy customers. This phone is a great addition to our expanding smartphones category.”

Experience entertainment like never before!

The smartphone comes with full 4G LTE capability which enables faster browsing and download/upload speeds, allowing the user to do more. The XP 4G provides an immersive experience with a large 5-inch HD display so whether you are browsing through photos, watching a video or surfing the web at blazing fast 4G speeds; vibrant colours and the larger display brings life to the content and enhances the viewing pleasure. Excellent contrast ratio produces superior imagery with vivid colours while the large display facilitates better viewing of multimedia content. With a 2000 mAh battery to go along, users can be assured of long lasting 4G internet usage.

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