Micromax Debuts Evok Series in partnership with Flipkart


Micromax Informatics, in an exclusive partnership with Flipkart has launched the Evok series –Evok Note & Evok Power.

With the launch of the Evok series, Micromax aims to break the price & performance barrier to offer the tech savvy, urban youth a perfect fusion of brute force and elegance as they seek to do a lot more with their phones.

Targeting the netizens who are looking to upgrade from their affordable smartphones, Micromax aims to disrupt the online smartphone market with the best in class features of Evok series.

Whether it is about the power, battery, screen size and resolution, camera, security or design, the new series, has it all -making it the ‘Complete Smartphone’ for an evolved user.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Micromax has always been a frontrunner when it comes to breaking performance barriers with our innovative product offerings and the success of all our Canvas series is a testimony to this. With the launch of the new Evok series, we further strengthen our resolve to offer the best products to consumers at competitive price points.”

He added “Through our exclusive partnership with Flipkart in the past, we have very successfully expanded the overall entry-level smartphone market and created a favorable impact in the ecommerce channel. Our new Evok Series will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”

Ajay Veer Yadav, Vice President Mobiles, Flipkart “Micromax has been a significant player in the Indian smartphone landscape, helping customers adopt smartphones with its innovative and affordable products. We are happy that Micromax has chosen Flipkart as platform of choice to lead their ecommerce foray. We have been working closely with Micromax to develop their Flipkart exclusive – Evok Series. The Evok Series has been ‘Designed for India’ keeping in mind the evolving preferences of Indian smartphone customers. We are confident that Evok series will resonate with our young customers.”

Evok Note

Under the hood of the stylish hardware and design, the smartphone houses 1.3GHz Mediatek Octa core processor MT6753 coupled with a powerful 3GB RAM offering seamless multitasking. The new smartphone is powered through the day with 4000mAh battery.

The phone is equipped with a 5.5-inch FHD display offering dynamic contrast and color vibrancy. With 2.5D Cover Glass, the screen has 400.53 ppi and is a visual banquet with 16M colors splashed across the exquisite display breathing life into graphics. It also further improves sunlight readability drastically at the same time utilizing battery power judiciously.

Capture rich photographs in low light as well with 13MP AF rear camera featuring 5P Largan Lens for enhanced performance in low light conditions. The larger aperture means the camera can capture more detail and light translating to stunning mobile photography.

With wide angle lens for front camera the new smartphone takes the selfie game to a whole new level for selfie aficionados. What’s more? The new Evok Note comes with a preinstalled Beauty Plus me that Whitens teeth, removes blemishes, slims your face and gives you options to apply lots and lots of filters. The consumers can keep their precious memories safe and enjoy on-the-go access to files, music and pictures with 32GB ROM. With metal Back finish and a stylish curve ensures that the device looks nothing less than a masterpiece.

The Smartphones comes with inbuilt first ever private security application called Secure Space that brings forth efficient encryption with applications and the phone. Now users can use their fingerprint to encrypt applications in their smartphone and create encrypted notes and shortcuts on their phones. The smartphone is priced disruptively at INR 9,499/-

Evok Power

The phone boats 1.3 GHz Quad core processor coupled with 2 GB RAM that redefine power with hassle free functioning. The device allows you to multitask like texting to watching movies to playing games without any hiccup.

Now, surf internet or use messaging apps all day long with the long lasting 4000 mAh battery of Evok Power. Download videos, play game and browse every other hour, text and talk constantly till the end of the day without any burden of putting your phone on charge.

The new smartphone comes with Smart Power Play feature as you can optimize the battery usage of the smartphone without a sweat. Forget about the pattern and passwords, the device brings Fingerprint sensor that makes your life simple on one go.

Connect with your loved ones or co-workers with Evok Power that enables advanced 4G VoLTE. The smartphone is priced affordably at INR 6,999/-

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