Mahindra Comviva Appoints Country Manager for Bangladesh, Aims for Continued Growth


Mahindra Comviva, a global provider of mobility solutions, has announced the appointment of Reyad Hasnain as the new Country Manager for Bangladesh and is looking forward to its growth in Bangladesh.

The appointment is announced at a strategic time when Mahindra Comviva is aggressively focusing on extending its footprint in the Bangladesh market with its innovative offerings in Mobile Financial, Content, Data and Managed VAS services. Reyad will be responsible for driving sales, business development and strategic relationships with telecom operators, services providers and banks in the Bangladesh market.

Mahindra Comviva is a global leader in providing mobility solutions and a preferred partner of all the major telecom service providers in Bangladesh. Over the past few years, Bangladesh has significantly increased its contribution to overall company’s revenue, powered mostly by its award-winning mobile money and recharge solutions.

Today, Mahindra Comviva leads the electronic recharge market in Bangladesh with 5 deployments of PreTUPS™ with all the leading Telecom service providers in the country, which powers recharge for over 109 million prepaid subscribers (97% of prepaid mobile connection’s recharge) in Bangladesh.

Its mobiquity mobile money and banking solution is deployed by 2 leading operators and a leading Bank in Bangladesh. The company won the GSMA Global Mobile Awards 2013 for its mobiquity mTicketing platform. Deployed in collaboration with the leading operators in Bangladesh and the Bangladesh Railways, the service allows customers to purchase tickets using a prepaid mobile wallet or over-the-counter at an authorized outlet.

Commenting on the appointment, Patrick Allainguillaume, Global Market Unit Head, Mahindra Comviva said, “We are happy to appoint Reyad as the new country manager for our Bangladesh operations. Reyad brings with him over 15 years of rich experience in the Telcom and Financial market in Bangladesh, which will further strengthen Mahindra Comviva’s presence in the region.”

Expressing his enthusiasm at joining Mahindra Comviva, Reyad Hasnain said, “I am excited to be a part of Mahindra Comviva’s sales leadership team. Over the years Mahindra Comviva has established itself prominently as a leader in mobility solutions that cater to the rapidly evolving need of consumers in Bangladesh and I am confident of adding value to its existing and potential clients in the region.”

Reyad brings with him over 15 years of experience in Telecom and IT sector spanning diverse job-roles. His last assignment was Head of Customer Team at NSN. In addition to his experience in Bangladesh market, he also worked in various regional markets including United States, Asia-Pacific (Bangladesh, Thailand), and Africa (Namibia) with companies like Rockwell Collins, Siemens and Nokia.