Letv Targets Virtual Reality Market, to Build a VR Ecosystem

Letv, the China based internet technology major has unveiled its strategy of developing a global VR ecosystem with the introduction of Virtual Reality (VR) headset- LeVR COOL1.

The Chinese company has already announced its entry into the Indian & American markets, with its new product launch based on the theme of “More than you can see” in Beijing on 23rd December.

This launch is aimed at transforming the VR industry by vertically integrating different value chains to break the boundaries between content resources, platform and devices and create an easily accessible VR world for its users globally.

As part of its ecosystem strategy, Letv together with its content suppliers both in China and overseas, will build a library of enormous VR content resources, covering various areas such as movies and TV shows, music, sport, travel, education, games, news & documentaries etc.

LeVR COOL1 is Letv’s first head mounted VR product which has been programmed to work perfectly with its Le Superphones. It features a unique EUI VR edition which is the best configuration ever compared to its high-end counterpart in the industry.

With the help of its vast media resources by Letv ecosystem, Le Superphone is a perfect complement to LeVP COOL1, making it the best VR ecosystem available in China for now at RMB 149 (US$23). It is said to be available in India shortly after the launch of the Superphones. The official sale in China will kick off at 12pm on 29th December.

Unlike other content-playing devices that have been released so far, VR device is a brand new concept and is designed for a greater sense of freedom and imagination. It is a virtual private theatre for user to fully immerse themselves in the supreme visual experience.

The premium hardware and the top-ranking operation system guarantees the users with ultimate experience. Featuring content desktop and platform, the specially designed EUI VR edition is the best of Letv’s research efforts over the years in perfecting professional image processing.

Adopting Catmull-Rom spline interpolating algorithm, LeVR COOL1 optimized its functions and achieved high-level virtualization. With Bluetooth remote control, Users can customize the desktop in terms of the type, order and other settings. LeVR COOL1 is believed to enrich user’s multi-sensory experiences, stimulating their full enjoyment in the virtual reality world.