Letv Set to Disrupt India’s Tech Device Space


Headquartered in Beijing, China – Leshi Internet Information & Technology, also known as Letv, has fast emerged as a global provider of technology ecosystem driven smartphones and other next generation tech products such as VR helmet or internet-enabled electric car.

Disrupting the tech space, the company is venturing into the Indian market with its smartphones and other tech products. Simon Xie, General Manager, Smartphones – APAC, Letv speaks with Zia Askari from TelecomDrive.com about the company’s latest innovations and how the company is looking at year 2016.

How was the year 2015 for Letv? What were some of the big achievements for year 2015?

We witnessed a good year in terms of our launches in the U.S. and APAC markets. With content-based ecosystem integration, our devices are empowered by breakthrough technology at sustainable pricing and have been a great success with consumers. We launched our range of Superphones and Super TVs along with some other innovative smart devices in 2015 and were hailed as the market changer and the disruptor.

We launched the flagship Superphones Le Max and Le 1s in China in April and October respectively last year. Equipped with the world’s first USB Type-C connector, fingerprint recognition and fast charging technology, Le 1s stands out with its stunning all-metal build and innovative EUI system.

We have sold 1 million Le Superphones in China solely last November, making them the top-selling products across the Internet. In addition, we have also released the world’s first curved-screen split TV-Super 4 Max65 Curved, and the industry-leading Virtual Reality headset-LeVRCOOL1.

How are you looking up to year 2016 now?

We are very bullish about the upcoming year and are very excited about our big launch in India. We have a slew of innovative products, including our highly acclaimed Superphones and other innovative devices across tech categories, lined up for our Indian consumers.

We are known as the disruptors and game changers in the markets we are present in and wish to replicate the same success in the Indian market as well. In the coming months, we are looking at bringing our range of superproducts to India, which will be ‘disruptors’ in categories across technology. We are confident of the Indian market whose rich demographic dividend is largely passionate about technology. Our cutting-edge technology, competitive pricing and unique ecosystem content, including TV shows, local movies, entertainment, sports, and music, bears the testimony that we will be a huge hit with the Indian audiences.

How will year 2016 be different from year 2015 for Letv?

2016 will certainly be more exciting for Letv, following our global expansion strategy. We have been doing exceptionally well in the U.S. and Hong Kong market. With our official entrance to the India, which is a very crucial market for us in 2016, we are committed to offering Indian audiences with the excellent products and services powered by our vertically integrated ecosystem. We have seen overwhelming responses from the media and SuperFans in India about our super products. The good news for all is we will be launching our Superphones in India at the end of January 2016,

What could year 2016 bring for the technology sector? What are some of the big trends that you believe will rule the tech sector in 2016?

As technology is pervasive and ever changing, a lot of exciting trends are predicted for the coming year. Some of the technological innovations and disruptions like the Internet of Things (IoT), smart cities, big data, virtual and augmented reality, artificial intelligence, cyber security, wearable technology and 4G will make headlines in the technology space in 2016.

As an industry leader and market disruptor, our Superphones, Super TV, VR headset are insync with the trends and aim to amaze the market with ground-breaking technology.

How are you as an organization gearing up to play an important role in these trends?

Letv is essentially a multinational internet conglomerate which has a strong R&D division and we are introducing some interesting and disruptive devices in sync with the big trends foreseen for 2016. Our launches like the 3D Helmet is the first of its kind device that will take the viewing experience for consumers to the next level, and will be a game changer in the virtual reality space.

Our range of Superphones and Super TVs will hugely add to the Internet of Things (IoT) and virtual reality trends in the technology sector. With the advent of 4G, large number of consumers will be shifting to consuming content on devices and this is where our product offerings which are integrated with the content ecosystem will play a key role for consumers. The VR headset, 3D helmet, Le Superphones and Le Super TV X3-55 Pro are designed for the future. The bundle of offerings will appeal to the consumers in more ways than one.

What could be challenges that lie ahead to realize the full potential of these tech trends?

We constantly need to innovate our offerings to stay relevant to the consumer today. Technology is seen to be evolving everyday and we aim to disrupt the market with innovative technology and we aspire to stay that way. The market is replete with many smartphone and technology companies, but we embrace challenges and opportunities. With the vision to become a global technology company, we endeavor to provide users across the globe with superior product and experiences backed by the strong ecosystem at its most.

How do you look at the ongoing Digital India and Make in India initiatives by the government of India? Is there any role that is being played by your organization today?

The government’s initiatives Digital India and Make in India, are already making waves. We see great potential in the Indian market and are looking forward to bringing our comprehensive ecosystem and super products to India, as its rich demographic dividend and their excellent prowess in science and technology will prove to be a good support for our product localization. It will also closely resonate with Letv’s vision to be a highly respected localized multinational company.