Letv launches its Superphones Le 1s, Le Max and accessories in the APAC market


Expanding its business horizon in the APAC region, China based Letv has unveiled its flagship Superphones-Le 1s and Le Max along with a series of super products and initiatives in Hong Kong on 8 December 2015.

The company has been actively foraying into markets outside of Mainland China since it announced its global expansion plan in August last year.

A wide range of products have been launched, including its flagship ecosystem phones -Le 1s and Le Max, which support USB Type C port and have a full-suspension glass-frame design and fingerprint recognition. The Superphones equipped with the innovative and the world’s leading EUI system, operate on its exclusive “Live” and “LeView” desktops along with “Application” desktop, which deliver unlimited excellent content to the users.

The era-defining Ecosystem-TV (Eco-TV) that Letv brought to Hong Kong market earlier is said to have revolutionized the local TV industry through its unique TV users interface and acquisition of a massive selection of copyright movies and TV series.

Letv’s Ecosystem has gained wide acceptance in APAC, with 92% of customers who purchased the Super TV subscribing 12 to 24 months of Letv membership to access a cornucopia of exciting content.

To further enthuse a city filled with fans of Premier League, Letv also offered an unrivalled Premier League package at an attractive price of only HK$169/month that allows viewers to enjoy the thrilling matches across all of Letv’s ecosystem terminals including TVs, TV boxes and Le Superphones.

Other products announced at the event include a new 3D Helmet, LeMe Bluetooth Earphone and the addition of Disney’s hottest movies and TV shows to its extensive content library, to enhance users’ entertainment experience.

Letv set up its Hong Kong office in August 2014, as the headquarters of Asia Pacific region, which marks an important milestone of the company’s expansion in the overseas market. According to Tin Mok, Vice President of LE Holdings (Beijing) Co. Ltd and CEO, APAC, the company has achieved great success in Hong Kong market, owing to its superior and innovative technologies based on Letv Ecosystem. He also added that Letv now plans to expand into India and the United States, bringing the same remarkable experience for users across the globe.

Founded in November 2004 by Jia Yueting and Liu Hong, Letv is said to be one of the fastest growing multinational internet conglomerate. The company is committed to create the “Letv Ecosystem” which integrates platform, content, devices and applications.

It is engaged in a rich array of businesses, spanning TV, video production and distribution, smart gadgets and large-screen applications to e-commerce and Internet-based electric vehicles. The recent remarkable steps are consistent with Letv’s global strategy, and give a clear signal that the tech giant is marching towards the incredible Indian market.

Telecomdrive Bureau
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