Lenovo Mobile Business Group has appointed Sudhin Mathur as the Managing Director – Motorola Mobility India Pvt Limited.
He has been inducted as a full-time director on the Motorola Mobility Board in India and has taken over as MD, Motorola Mobility India. Sudhin will also continue to serve the role of Executive Director for Lenovo MBG India.
Sudhin has been running the operations for Lenovo MBG in India since its inception in the country four years ago and has been instrumental in leading the seamless integration of Motorola and Lenovo mobile businesses. Under his leadership, the brand notched the No. 2 position by both value and volume in this cluttered and competitive market, rising from the 31st position in the year it entered the market.
Sudhin has over 20 years of rich experience in Business Management and Consumer Marketing in varied industries viz. Telecom, Services and Office Products and has been credited for significant contributions in catalyzing growth of the telecom industry in India.
He played a pivotal role in setting up and scaling the Ericsson Telecommunications/ Sony Ericsson business in India and bringing it amongst the top five brands in the smartphone sector. An expert in brand building, retail business management, sales and distribution, people and organization strategies; Sudhin was responsible for setting up Sony Ericsson’s Global research and Development Centre in Chennai as well as its manufacturing facilities with EMS partners. He played a similar role for LG mobiles as the Business Head for India, prior to joining Lenovo MBG in May 2013.
Commenting on his appointment, Mathur, said, “I am honored to lead the India business for Motorola Mobility, the pioneers of mobile technology in the world. In the last four years, we have established Lenovo Moto as the challenger brand in the country and I am excited to lead this business further as we define a new era of mobility.”
“Sudhin has been a thought leader in the Indian smartphone industry. He brings enormous amount of experience and with his distinguished track record in his prior assignments as well as at Lenovo MBG, we are confident that Sudhin will take the business to greater heights as we challenge industry conventions and redefine the smartphone sector.“ said Zhuliang Ye, Vice President, Lenovo MBG APAC.