LAVA International Limited, has announced exclusive launch of its first Windows powered smartphone, Iris Win1, under the Lava brand, on Flipkart, India’s ecommerce marketplace. This device marks the entry of the brand into the Windows phone market which covers 10% overall smartphone market in India.
With the launch of Iris Win1, LAVA aims to cater to the requirement of consumers looking for a windows phone for long hour usage. The device will be exclusively available on Flipkart starting 04th December at Rs.4999/-
The LAVA Iris Win1 is a 4-inch device with a sharp WVGA TN display that shows 16 million colors for a rich viewing experience. The screen features G+F, 2-Point Touch panel and sensors like accelerometer, proximity sensor and ambient Light Sensor.
The Iris Win1 runs on 1.2 Ghz Qualcomm Snapdragon Quad Core Processor and is powered by 1 GB RAM. It comes with 8 GB of internal storage that is expandable to 32 GB providing ample space for installing heavy games, applications and multimedia content.
The smartphone comes with 5MP Auto Focus BSI+ sensor back camera with LED flash and 0.3 MP front Camera. Iris Win1 runs on Windows 8.1, the latest offering from Microsoft. On the connectivity front, it supports Dual Sim (3G+2G), Wi-Fi, Bluetooth, GPS and USB Connectivity.
It is powered by a 1950 mAh Li-Ion battery which delivers longer working hours than most of its competing smartphones that run on Windows platform. This device comes with a Flip Cover and screen guard inside the box along with other standard accessories like charger, Earphone, USB Cable and user manual.
Commenting on the launch of Iris Win1, Mr. Navin Chawla, Vice President and Head-Product, LAVA International Limited said, “At LAVA we always endeavor to provide our consumers with best possible choices in terms of design, features, apps, services and now platforms as well. We are pleased to add Iris Win1 – Windows powered device in our smartphone portfolio for consumers who are looking for Windows platform.”
He further added, “Win1 will be exclusively launched on Flipkart. Our strong product offering coupled with Flipkart’s exceptional service, we are hopeful to delight our online customers.”
Speaking on the launch, Michael Adnani, VP – Retail & Head of Brand Alliances, Flipkart said, “We are excited to introduce the first LAVA smartphone powered by Windows on our platform. We are confident that this exclusive partnership will help us expand our offering of products and technology which is in tune with our customer requirements. The exclusive launch of LAVA Iris Win1is an extension of our commitment to bring world-class products for our customers backed by our superior service.”
Commenting on the smartphone launch, Rajiv Ahlawat, Director – Mobility, Microsoft India said, “I congratulate LAVA on the launch of their first Windows Phone. The Iris Win1 will be available to Indian consumers exclusively on Flipkart. Our deep engagement with local OEMs is one of the engines of growth for Windows Phone and we are proud of our partnership with LAVA. With the Iris Win1, Windows Phone is now available to a whole new group of consumers in India, who are looking for innovation and value.”
Starting from December 04, 2014, the Iris Win1 will be available on Flipkart for at Rs.4999/-