KDDI, Telefonica, Mawari, Sturfee and GSMA reinvent online shopping

KDDI, Telefonica, Mawari, Sturfee and GSMA reinvent online shopping
Share

Mobile World Congress – Barcelona: Sturfee and Mawari, in partnership with KDDI and Telefonica, have announced the 5G MEC powered XR Digital Twin Store, a new project aimed at demonstrating the power of XR technologies in creating a sense of co-presence and togetherness. The project will be showcased at the Mobile World Congress Barcelona 2023.

The project allows a shopper in a physical store to connect with a remote shop assistant through the use of 5G technology and augmented reality capabilities. Shop assistants can serve Spanish-speaking shoppers in a store in Ginza, Japan, with assistance from an operator in Spain, while Japanese shoppers are assisted from Tokyo. Mawari’s decentralized 3D & XR content delivery platform “The Mawari Network” coordinates the service, connecting to the appropriate cloud rendering server for the XR-Tuberapplication.

Telefonica New Logo

Sturfee’s Digital Twin platform enables retailers to create, host, and connect digital twin shops to physical stores. The key element of the platform is Sturfee’s Visual Positioning Service (VPS) that connects the digital and physical spaces together and synchronizes user activities across spaces.

KDDI, Telefonica reinvent online shopping

Mawari’s XR-Tuber captures operators’ facial motions and voices, encoding them, and streaming them to the digital human’s cloud rendering servers for lip-syncing, rendering, and streaming processes, providing a hyper-realistic 3D digital human avatar with low latency and high-fidelity.

KDDI and Telefonica provide low latency and high-speed network connections for seamless transmission of data, making the 5G MEC powered XR Digital Twin Store project a true showcase of the potential of XR technologies. To ensure certain Quality of Service (QoS)-level network connection, the project scope also includes testing and implementation for the Quality on Demand (QoD) API from the GSMA Open Gateway initiative.

The project is a testament to the innovative power of XR technologies and their ability to create a sense of co-presence and togetherness, even when individuals are separated by great distances.

“We could confirm the power of XR technologies in creating a sense of co-presence: the feeling of being together in a place, despite being separated by great distance, by utilizing KDDI’s and Telefonica’s 5G edge resources,” says Katsuhiro Kozuki, Head of XR Development Department at KDDI Corporation. “We would like to innovate life experiences and behaviors with 5G and technological evolution for age of Beyond 5G and 6G”.

“This is an amazing case that shows the great value of the Telco Edge Cloud when combined with 5G and advanced technologies like XR, Digital Twins or Virtual Positioning Services to deliver new ways of human communication and new tools for sectors like Retail, taking us closer to future scenarios like the Metaverse that are based in the connection of digital and physical worlds,” says Juan Carlos García, SVP Technology Innovation and Ecosystems at Telefónica. ”It has been a great experience to work with our partners KDDI, Mawari and Sturfee to make this possible”.

“We are thrilled to join forces with KDDI, Telefonica and Sturfee to harness the power of 5G and XR technology and create a new level of personalization and immersion for shoppers. By eliminating the barriers with the Mawari’s real-time rendering and XR streaming SDK, we’ve enabled a real sense of presence, and also provided a more empathetic and personalized customer support that truly enhances the shopping experience.” says Luis Oscar Ramirez Solorzano, Founder and CEO of Mawari.

“We are excited to see national operators like KDDI and Telefonica using our Digital Twin Platform to create, host, and connect digital replicas of stores to actual stores. It is amazing to see the beginning of a new form of immersive shopping services our platform can enable, easily integrating Mawari’s XR Tuber service.” says Harini Sridharan, Chief Technology Officer at Sturfee. “VPS is key in connecting physical and digital worlds to power such exciting co-presence experiences”.

“We’re very excited to complete this GSMA Foundry Telco Edge Cloud trial with KDDI, Telefonica, Mawari and Sturfee. This collaboration represents yet more innovation available to see at MWC Barcelona 2023, underpinned by the GSMA Open Gateway initiative and the Quality on Demand API. When coupled with 5G powered Telco Edge Cloud capabilities this trial enables truly innovative ways to shop; blurring the lines between the physical world and XR,” said Henry Calvert, Head of Network, GSMA.


Share