Jivi Unfurls Android Smartphone at Rs 1999 with Amazon.in


Jivi, one of the players in feature phones with a global footprint has forayed into the smartphone segment by launching Jivi JSP 20, possibly the lowest entry level Android smartphone in India, at Rs 1999 only.

According to Pankaj Anand, CEO, Jivi Mobiles, “Prime Minister’s Digital India program envisages citizens accessing e-services on highly affordable mobile devices. We are supporting his vision of a smartphone in every Indian’s hand by 2019 by shattering the price barrier. However, a sub US$ 33 Android smartphone does not mean any compromise on functionality whatsoever. This launch is bound to trigger the largest conversion of feature-phone users to smartphone users in the country. This is just a beginning. We intend to introduce lowest-priced 3G, dual-core, quad-core and octa-core phones as well in the days to come. In accordance with Prime Minister’s vision of ‘Made in India’, we are considering setting up a manufacturing facility as well in future. The economics are being worked out. The intention is to reduce the electronics import bill of the country in whatever little way we possibly can.”

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Jivi JSP 20, the best value-for-money phone till date, scores highest on price-performance comparison vis-à-vis the competition and is available exclusively on Amazon.in. The online booking opens today and users can pre-book the phone from 1:30 pm onwards. Buyers placing order on Amazon.in during the 7 day long pre-booking period (September 18 to September 24, 2014) shall be given an attractive flip cover (MRP Rs 499) free which brings the effective price of the phone down even further. Amazon.in shall start delivering JSP 20 from September 25, 2014 onwards.

“We are excited to partner with Jivi Mobiles and provide an easy & convenient access to the Jivi JSP 20 smartphone to customers across India. This aligns with our vision of building a place where customers can find, discover & buy anything that they desire to buy online,” said Samir Kumar, Director Category Management, Amazon India.

“It is the only phone in its segment to have an OGS (One Glass Solution) display wherein one of the glass layers in the capacitive touchscreen stack gets replaced by thin insulating material, Indium Tin Oxide, a rare metal, reducing its thickness. What’s more, it’s not just light on pocket but in weight as well- measuring just 95 grams,” informs Anand.

Besides the 3.5” (8.89 cm) full capacitive touchscreen that displays bright and vivid colours (320 x 480 pixels) bringing images and videos to life, it has a 1GHz processor that enables multitasking. It allows you to experience your favourite games, apps etc., at blazing speeds and the navigation seems as smooth as silk. The phone has inherent advantages of the Android OS platform. It’s the most acceptable platform in the world with maximum apps developed for it. What’s more, it runs well what you’d wish to run on it the most – WhatsApp, Facebook & YouTube. Jivi JSP 20 supports six languages for messaging – English, French, Hindi, Tamil, Telugu and Urdu.

The Jivi JSP 2o comes with support for two SIM cards which enables you to customize plans from different operators to suit your voice and data usage. You can have two separate connections without the hassle of carrying two phones. One can access Internet through WiFi and enjoy the contactless freedom suited to your digital lifestyle. It also supports 2G, EDGE & GPRS and files can be exchanged through Bluetooth connectivity.

When it comes to aesthetics, this phone is a sheer delight for it has brushed metal finish on the sides, chrome plated side-rail buttons and round edges at the bottom. For those who want sound to percolate out loud and clear, there is a laser-cut precision drilled speaker grill at the rear. Not to forget the 2.0 MP camera with LED flash which results in decent pictures even in low light conditions. The phone comes pre-loaded with LED torch flashlight widget and shortcuts on home screen for music player, WiFi, Bluetooth, data sync and brightness. The lock screen displays messages received to enable direct access with a single touch.

The home screen also has an FM radio widget. The phone comes with a 3.5 mm universal audio jack and earphones with soft earplugs. Its 1350 mAH Li-Ion battery lasts up to 7.5 hours even with mixed media usage. Rest assured that you will not have to look for a charging point every now and then.