Jawbone Forays into India, Unveils ‘UP Family’ of Activity Trackers at Amazon.in


Keeping in mind the burgeoning opportunities in India’s wearable segment, Jawbone has forayed into the Indian market and launched its popular UP activity trackers in India. The family of UP products, including UP MOVE™, UP2™ and UP3™, is now available exclusively on Amazon.in.

UP by Jawbone is a unique system, consisting of beautiful hardware and powerful software which helps you understand how you sleep, move and eat so you can make choices to live better.


The UP system features advanced algorithms, an award-winning app, and partner integrations that work together to help you learn more about yourself and live better. The UP app is powered by Smart Coach – Jawbone’s intelligent coaching system which turns data into personalised guidance, giving you actionable insights and challenges to help you improve your sleep, activity and diet.

“We’re delighted to bring UP by Jawbone to India, a market where consumers are both design savvy and hugely interested in the latest consumer technology. With heart disease and diabetes remaining two of the major causes of death in India, keeping a healthy and active lifestyle has never been more important. Our UP bands help people better understand their health and well-being by tracking sleep, activity, and nutrition along with clear tools – through our UP app and Smart Coach system – to help them take action and live better.” said Travis Bogard, vice president of product management and strategy at Jawbone. “By combining the unique design of our UP activity trackers with our award-winning health app, Jawbone provides the best-in-class wellness solution for Indian consumers.”

Designed for the Way You Live

Activity tracking has never looked so good with Jawbone’s collection of designs and colours.

Crafted by leading industrial designer – and Jawbone’s Chief Creative Officer – Yves Behar, Jawbone’s new UP activity trackers feature slim and stylish designs and colours that allow for 24/7 wear and can be easily accessorised with jewellery or watches on the wrist.

The UP activity trackers connect wirelessly to iOS® and AndroidTM devices via Bluetooth® Smart to give you real-time progress reports so that you can stay on track. The UP App encourages and motivates you to make minor improvements that can turn into long-term-progress – all based on your unique data from Jawbone’s hardware:

UP Move

· UP MOVE TM: UP MOVE is a fun, entry-level tracker that connects with Jawbone’s rich UP platform and Smart Coach to help you get fit, lose weight and have fun doing it. Like all Jawbone products, UP MOVE features a stylish design and is available in five fun colours that you can mix and match, and even offers six months of battery life. UP MOVE is powered by MotionX® technology to provide a comprehensive summary of your daily progress, including steps and sleep.

UP2 caters to those looking for the next level up with a wristband tracker at an affordable price. In addition to offering the same features as UP MOVE, UP2 has a vibrating motor to give you Smart Alarm features and personalised reminders throughout the day as well as automatic sleep tracking. UP2 is one of the slimmest and sleekest activity trackers on the market and offers up to ten days of battery life.

UP3 is a sleek, low profile wristband that captures resting and passive heart rate, automatic and detailed sleep stage tracking, as well as automatic workouts through Jawbone’s very own advanced multi-sensor platform. It’s an elegant, fashionable tracker, using bioimpedance sensors, with a full week of battery life. UP3 already packs an incredible amount of technology and through free over-the-air firmware updates, the multiple sensors can provide new experiences and functionalities over time.

Available Now

UP MOVE, UP2 and UP3, are now available for pre-order in a variety of brilliant colours exclusively at Amazon.in.

UP MOVE (4,999 INR) and includes the pod-style tracking device, a corresponding clip and a replaceable battery, and comes in a selection of five tracker, clip, and wrist strap colour combinations.