iQOO, the premium high-performance smartphone brand, has announced its partnership with BMW M Motorsport in the Deutsche Tourenwagen Masters (DTM).
As a legend in DTM events, BMW M Motorsport represents the ultimate pursuit of speed, and also ultimate performance, which coincides with iQOO’s brand concept of ‘I Quest On and On’ for perfect performance and breakthrough innovation.
“iQOO’s monster performance spirit will ignite a worldwide passion for ultra-performance technology. iQOO phones are built for consumers with a need for speed, who are naturally inclined toward superior performance. As a Premium Partner, this is a momentous opportunity for our brand. We can’t wait to demonstrate iQOO’s high performance to the world,” said Gagan Arora, Director-iQOO India.
“Welcome, iQOO, to the BMW DTM family,” said BMW Group Motorsport Director Jens Marquardt. “Technology and innovation are what drive A picture containing sitting, double, bus, car
Description automatically generatedus, and these are the values that also stand for iQOO. This is the perfect basis for a successful partnership. We are very happy to welcome iQOO as a new Premium Partner on board, and all the more so in the unusual and difficult times that we are currently experiencing worldwide and also in motorsport. In addition, the iQOO BMW M4 DTM looks great!”
Since the start of the DTM season on the first weekend in August, performance driver Timo Glock has already contested four races in the iQOO BMW M4 DTM at Spa-Francorchamps (BEL) and at the Lausitzring (GER).
He said: “It’s great that BMW M Motorsport has managed to attract such a large and forward-thinking concern as iQOO, the high-end smartphone brand to the DTM as Premium Partner. This is a great sign for the racing series, especially in these difficult times. I am particularly happy to be back in my familiar colour of yellow from my first few years in the DTM – when you look from the front, at least. I am enjoying driving the iQOO BMW M4 DTM.”
Glock contests his eighth DTM season in 2020. In his 116 races to date, he has claimed five victories, five pole positions and 14 podium finishes.
iQOO entered the Indian premium smartphone market with a strong brand proposition of unmatched performance. iQOO stands for “I Quest On and On”, reflecting the brand’s relentless pursuit of perfection.
With its motorsport strategy, the BMW Group is taking account of the transition in the automobile industry. Motorsport is an integral part of BMW’s DNA and continues the resolute forward-looking orientation in just the same way as the company.