Innovations | Disruptions: Grandstream is Simplifying Connectivity for SMBs, Enterprise


By Zia Askari | in Singapore

Keeping in mind a need to simplify connectivity – with unique design and innovation – Grandstream Networks, Inc. has been connecting the world since 2002 with SIP Unified Communications solutions that allow businesses to be more productive than ever before.

On the sidelines of the recently held CommunicAsia 2017 in Singapore – Rachel Saunders, Sales Director, Asia Pacific, Grandstream Networks interacts with Zia Askari from about the way Grandstream is positioning its products and how important is innovation for the company.

What are some of the big priorities for Grandstream today?

As far as the Asia Pacific is concerned, we see great potential in the Japanese market, Korea, Vietnam and India as well.

Our solutions lower communication costs, increase security protection and enhance productivity. Grandstream open standard SIP-based products offer broad interoperability throughout the industry, along with unrivaled features, flexibility and price competitiveness.

How are you reaching out to these markets? What is your go to market strategy?

We have local partners and distributors in every country and region that we operate in. We train and help our distributors market our products to the resellers, who then sell it to the end customers. In India we have two partners in the form of Micro Village and Cohesive Technologies.

What are some of the innovations that you are bringing to the market? How are your products different from the rest of competition?

With Grandstream, we focus a lot on: “why we do, what we do” – this really separates us from the rest of competition. We honestly believe in connecting the world. We believe that every business, large or small – should have the right tools to communicate anywhere on any device.

We design products to make this a reality, so our products tell a great innovation tell a great integration story so that we create a communication system that is scalable, for all sizes to afford and to be able to integrate other communication systems – whether it is door phone, or video conferencing, or soft phones – can all be connected with each other, so that: no matter of where you are going in today’s world – you need to be connected.

In India, there is a big focus being given to digitize and empower common masses and also towards creation of smart cities. How do you think this is opening up opportunities for you as a brand?

Smart cities development is a great focus for the whole industry today. IoT is integrated there as well. At Grandstream, we are designing products that can fit in right inside such ecosystems.  We have our door phones, video phones, we have cameras, and we have different tools that users can integrate – all running on SIP technology. All this can create an access control solution for smart home very quickly – so from your mobile phone you can open the door, you can open the lift. So these types of security solutions are becoming a reality – easier than ever now.

What are your future plans? Is there any geography where you are not present and are planning to initiate operations?

We are very well represented by our partners in multiple geographies in Asia. Korea is one country where we are stepping into. We are just starting to develop that market for us. So, we will be expanding to Korea by singing up a new partner there.

As far as India is concerned, we plan to focus our efforts on the wireless space. We have our access points and routers, which is a new segment for Grandstream. With the help of our two partners in India, we are looking forward to replicating our Unified Communications success in the wireless space as well.