Ingram Micro Unveils ‘Cover Plus’ value offering for smartphones, tablets in India


Ingram Micro, one of the largest wholesale technology product distributor in the world, chain services has launched a new value added pack –‘Cover Plus’ essential plans for smartphones and tablets in India.

Starting at INR 499, depending upon device’s official retail price, the Cover Plus pack offer benefits up to 110% of the pack cost. The benefits include multimedia downloads from India’s leading content provider – Hungama; and a premium anti-virus protection suite from Trend Micro, besides insurance at no extra-cost! The unique comprehensive insurance package is backed by The Oriental Insurance Co. Ltd, and covers contingencies caused by accident, liquid, theft, burglary, fire and tempest.

Felix Wong, President at Ingram Micro, said, “Having strongly established our presence in distribution, logistics and service management; offering Value-added-Services, which is still at a very nascent stage, is the next logical step for us. As mobility becomes mainstream, we have identified a growing trend for increasing gadget protection. We seek to address the same with the Cover Plus, which comes bundled with free insurance. Most of the mobile-insurance market is still unorganized with regional or city specific players. With Ingram Micro entering this arena, the industry will not only revitalize, but we are confident that that Ingram Micro Cover Plus will prove to be a win-win proposition for both users and smartphone manufacturers.”

Elaborating on Ingram Micro’s latest venture, Atul Gaur, Executive Managing Director, Mobility, Ingram Micro India Pvt. Ltd., said, “Ingram Micro has unleashed a new era in post-sales services with Cover Plus. As mobile-phones and tablets are increasingly becoming a constant companion especially in the enterprise space, the dependency on these devices are high because of the sensitive and confidential data they carry. By leveraging our vast presence in the Indian mobile distribution segment, we have created a unique platform by investing in a dedicated website, and a state-of-the art in-house toll free call center facility. For users, Ingram Micro will be a single-point of contact for paper less registration, claims processing and monitoring customer queries.”

The Cover Plus pack allows users to avail an extended warranty on their premium devices over and above the one offered by the manufacturer. Ingram Micro also provides post-sales support in case of damages even after the lapse of brand warranty through ISO 9001 & 14001 certified in-house Printed Circuit Board (PCB) repair facility.

Some benefits for Cover Plus users are:

· Free insurance for the first year

· High residual value for the handset

· SIM misuse – against theft with coverage up to Rs. 1,000.

· Mobile Bill Protection against Job Loss in case of retrenchment up to Rs.3,000 per months for 3 months

· Multimedia downloads from

· Premium anti-virus suite-from Trend Micro