Close on the heels of the launch of Smart 3 Plus, Infinix, a premium smartphone brand from TRANSSION Holdings, has launched its latest device S4 in India. it is priced at INR 8999.
Carrying on the success story of Smart 3 Plus, S4 promises the best camera experience in its category, besides introducing several premium features at a competitive price point. Infinix S4 will be the first smartphone in its segment with a 32MP selfiecamera and a 13MP+2MP+8MP Triple Rear Camera with wide-angle lens.
The front camera features the largest selfie camera sensor-size in its segment apart from being equipped with AI-enabled auto scene detection and beautification. The phone is currently available in colors of Nebula Blue, Twilight Purple and Space Gray. It is available in 3+32 GB variants with a 3-in-1 card slot that can support dedicated micro SD card slot upto 256 GB.
Camera-S4’s AI selfie camera gives out the perfect images through a combination of cutting-edge and first-in-class technologies. S4 selfie camera has biggest sensor size of 1/2.8inch in the segment and it uses 4-in-1 Ultra pixel technology to bring 1.6μm big pixel. Beauty mode analyzed through 256 facial points, AI Portrait are some of the features that place S4 way ahead of its competitors. S4’s portrait selfie feature usesAI to identify and highlight the subject of the image, resulting in detailed, clear and stunning picture quality. It also clicks good low-light selfiewith f2.0 aperture and screen flash.
On the rear, S4 comes with 13MP primary lens with f1.8 big aperture, 2MP depth sensor and 8MP wide-angle lens. Theultra-wide angle lensallows for much wider image capture as compared to other phones. Through its 1200 Wide angle lens instead of the 78o lens used in most smartphones, S4 allows for perfect group pictures without much squeezing in or space adjustment. It solves a major pain point of smartphone users in India, where 6 out of 10 pictures taken with mobiles are selfies, a majority of them being group photographs. In fact, 66% users in India state ‘fitting in everybody in one frame’ as the biggest issue they face.
With Customizable Bokeh, users can control the amount of blurthey want to make the subject stand out better. With Quad-LED flash option rather than Dual-LED, S4 is able to offer better picture quality even in poor light conditions. Itcomes with auto scene detection across eight modes including portrait, text, night, backlight HDR, blue sky, sports and others.
Display: S4 comes with large 6.21” HD+ drop notch screen with 19.5:9 aspect ratio that gives end-to-end access of the screen with 89% Screen to body ratio. It has a sleek structure with a width of just 7.9 mm and weighs lightly at 155g. S4’s 500 nits brightness and 1300:1 contrast ratio brings out the best of videos. The device has a Dual 2.5D Glass body on both sides and its curved edges merge with the display screen. A golden rim around the cameras and the sparkling effect of the colors enhances to its subtle charm. The phone’s design developed through a 6-stage analysis process that evaluated various parameters to offer comfortable handling and pleasing aesthetics.
Performance-S4 is a completely performance-oriented phone, built to suit the multi-tasking and heavy usage needs of current smartphone users. It runs on Android Pie 9.0, boosted by XOS 5.0 Cheetah OS layer. XOS 5.0 makes the ‘Infinix’ experience stand out, by enabling fast and intuitive user engagement experience. A 4000mAh Battery with AI-enabled smart power management and 12nm Helio P22 2.0GHz Octa-Core Processor guarantees a smooth performance even with continuous usage over a long period. S4’s unique AI enabled operations enables intelligent load deduction and dynamic re-allocation of system resources. This helps to facilitate seamless execution of heavy activities, for instance playing PUBG or other games. Additionally, Fingerprint Sensor and Face Unlock features that detects 1024 facial points ensures complete security which is a priority for many smartphone users today.
Essentially, S4 captures the vision of aspiration+innovation, promising a top-notch smartphone experience at an interesting price point.
Wearable Smart device-
Infinix has introduced the X BAND 3, a premium smart Fitness Band that offers comprehensive and real-time monitoring of variables such as heart rate, BP monitoring, sleep and activity tracking, Oxygen levels, calorie intake, outdoor running, step counting etc. The band is priced at INR 1599.
It is the first device to feature a color display in its price category, apart from offering viewers updates on weather, sets Smart task reminders, offers remote-music control, Smart touch key etc. The device has battery-life duration of 20 days. Users can access the features of X BAND 3 under a centralized Infinix LIFE application, which adds to the ease.
“Infinix has developed a multi-product strategy with a category first vision to cater to the needs of consumers across various segments, and S4 is a pivotal device in this strategy blueprint’ said Benjamin Jiang, Managing Director – Infinix Mobility (Global). He added, “With S4, we aim to have a breakthrough in the below 10k smartphone segment, which has great demand but experiences limited to non-existent competition till now. Simultaneously, our aim is to introduce Indian consumers to Infinix’s larger product ecosystem, which we have initiated with the launch of the X BAND 3.”
Commenting on the launch, Anish Kapoor, CEO, Infinix India, said, “Infinix aims to aggressively expand in the Indian market by launching a range of products that cater to diverse needs. S4, just like Smart 3 Plus, appeals to the new-age, awareconsumer with a substantial daily smartphone usage. Its 32MP selfie camera will enrich the social media experience of our users significantly, offering better pictures, immersive experiences and an ease of sharing memories previously unavailable at this price point. S4’s camera framework is the best in its segment at the moment, and its performance capabilities, UI and stylistic element add to its appeal further. Additionally, we have introduced the smart Fitness accessory X BAND 3, which seems a product with great potential considering the growing health awareness in India. The device introduces a new dimension to Infinix’s product portfolio, and enhances our user’s lifestyle comprehensively. Ultimately, our goal is to democratize every tech-driven premium experience and make it accessible to a wider audience base across the country.”