Infinix, a smartphone brand from TRANSSION Holdings, has launched the Hot7Pro, an all-round ‘entertainment’ focused smartphone in India – with some first-in-class features at an unbelievable price range.
Featuring a category first 6+64 GB RAM+ROM combination, the phone also has a large 6.19” HD+ Notch display, a 4000mAh battery, and a 13MP f1.8 +2MP Rear and 13+2MP front camera setup with LED flashlight. The phone will be available on Flipkart in colors of Midnight Black and Aqua Blue.
Infinix has already introduced a range of premium smartphone devices in India at competitive price ranges from its varied global product ecosystem. Its previous products, Smart 3 Plus, and S4 have received great recognition from the users in the sub 7k and 9k price category respectively.
While Smart 3 Plus introduced AI-equipped Triple Rear Camera in its segment, the S4 showcases a 32 MP selfie camera with a 120° wide angle lens to allow for wider screen space while capturing group pictures. Both these features were category-first offerings, pushing the boundaries of the budget smartphone segment further and establishing Infinix as an ‘innovation-first’ brand.
Hot7Pro continues to carry this legacy forward. The device has a huge 6GB+64GB RAM+ROM combination, unmatched in the sub 10k category. Further, it is designed to offer an optimized multi-media experience, catering to the entertainment craving of Indians.
After all, entertainment is at the top of our priority list when it comes to smartphone engagement. In fact, according to a recent report by the Confederation of Indian Industries (CII) and the Boston Consulting Group, we consume more than 190 minutes of video content per user per day, total consumption growing at 8% annually!
Looks and display-Hot7Pro features a premium metal Unibody design, a bonus for users in a segment that features mostly plastic bodies. It has a sleek body with a width of 7.9 mm and 2.5D Curved Glass display that enhances the 6.19” of solid HD+ display further. The back cover is tapered which gives the phone an elegant finish while making it comfortable to handle.
Camera-The Hot7Pro has an AI-enabled Dual Rear Camera (13MP (f1.8) + 2MP) has an Auto Scene detection with 8 scene modes, including AI Portrait, AI HDR, AI Beauty, AI Bokeh, Night, Sports, Blue Sky and Text. The Front Camera (>13MP (f2.0) + 2MP,) is equipped with AI Portrait, AI Beauty mode for customized image enhancement according to the user’s facial profiles.
Performance-The Hot7Pro is a performance giant with 6GB RAM for a lag-free and immersive multimedia experience. It has a 4000mAh battery and a MediaTek Helio P-22 processor that is ideal for phones with AI-powered functions. To enhance the experience while watching movies, listening to music or playing games, Hot7Pro features a unique Dirac Stereo Widening technology, which depth to the sound of a small speaker by extending the sound beyond the speakers. This gives users a Surround Sound experience, which combined with its stunning visual display clarity, offers the perfect sensory engagement.
USP-What makes Hot7Pro almost an unbelievable steal is the fact that it is the first phone in its price segment to offer a 6GB+64GB RAM+ROM combination. The feature enables matchlessly smooth operations, and zero lag even after continuous and long hours of engagement! Priced at INR 9999/-the overall specs portfolio of the phone is hard to beat by any other device in the category.
Commenting on the launch, Anish Kapoor, CEO, Infinix India, said, “Hot7Pro is the designated ‘entertainment’ all-rounder in Infinix’s product ecosystem. With Hot7Pro, we have achieved the perfect balance between making a phone truly feature-rich and oriented for the young user without compromising on the price aspect. While already priced conveniently, users can expect an even sweeter deal through a launch offer from 17th-21st June, which brings the price further down to INR 8999/-! At this price, the features offered by Hot7Pro are unrivaled and the timing is just right, considering users are looking for the ‘perfect’ phone that will enhance their match viewing experience even further this cricket World Cup season!”