Indosat Ooredoo, Groundhog Launch Programmatic Advertising Service


Indosat Ooredoo, Indonesia’s leading digital telco, and Groundhog Technologies, a provider of Mobility Intelligence, announced the launch of the Demand Ads software platform, Programmatic Advertising Service, which aims to provide a data-driven digital advertising solution that helps marketers achieve optimal advertising performance.

Powered by Groundhog Technologies’ AI-powered data enrichment engine and Advertising Trading Desk (ATD), the Demand Ads platform consists of a Demand Side Platform (DSP), and it is completed with a Data Management Platform (DMP) to generate a better insight on advertising demand among users.

Programmatic Advertising Service platform allows brands, agencies, and marketers to analyze user behavior, identify the most relevant audience with a visualized user interface, and communicate with the target audience via digital channels and SMS. The platform utilizes machine learning, proprietary algorithms, and real-time bidding technologies to allow users to precisely identify the right target audience for specific campaigns, product promotions, and marketing activities.

While most digital advertising players only have access to limited data from the digital-ad ecosystem or web behaviors, this Programmatic Advertising Service platform can provide marketers a holistic view of both users’ online and offline behavior by taking advantage of a secure, anonymized, telco-data driven solution. Therefore, ads can be delivered to the most relevant people in the right place at the right time to achieve the best outcome from their marketing budget.

Ritesh Kumar Singh, Chief Commercial Officer of Indosat Ooredoo, said, “Based on the report, the digital advertising budget spending is expected to grow approximately 14% by 2026 in the Southeast Asia region. Accompanying this growth, the Programmatic Advertising Service platform is launched to help optimize the ads budget by producing a great outcome based on the precise user demands. We believe that this partnership with Groundhog Technologies will deliver impactful digital solutions for business growth in every sector through powerful ads performance.”

David Chiou, Chief Executive Officer of Groundhog Technologies, said, “The richness of telco data is unparalleled, especially after 3rd party cookies have been retired. Groundhog Technologies has supported mobile operators to analyze and understand subscriber behavior with Mobility Intelligence for over two decades. Now, it is our great honor to work with Indosat Ooredoo to seamlessly integrate their insights into subscriber behavior with the digital advertising ecosystem. This enables advertisers and brand owners to enjoy the richness of telco data in their future digital marketing campaigns. We look forward to creating a win-win-win with Indosat Ooredoo, media agencies, and branding clients.”