In its bid to embrace 4G LTE era, Idea Cellular, one of the biggest telecom operator in India has initiated multiple steps towards introduction of 4G LTE services on 1800 MHz spectrum band in 10 service areas of Kerala (10 MHz), Maharashtra & Goa, Andhra Pradesh, Karnataka, Madhya Pradesh & Chhattisgarh, Punjab, Haryana, North East, Tamil Nadu and Orissa (5MHz each).
The operator will be launching 4G LTE services in a phased manner from calendar year 2016 onwards. 4G LTE presents the next generation in mobile telephony with delivery of approximately 150 Mbps speeds. As a result, in a 4G enabled world of communications, video and data can have a completely new meaning at the end user level.
The company is also in the process of revisiting its existing Value Added Services offering and intends to introduce its own range of ‘Digital Services’ across various categories like entertainment, information, communication, utilities and API services etc. in next financial year.
As mobility market services expand, Indian telecom business offers exciting growth opportunities in Mobile broadband & rural voice telephony.
Brand Idea with increasing consumer affinity, strong cash flows, Pan India 2G presence, expanding 3G network footprint & planned 4G network launch is gearing itself to strengthen its market position and improve standing across existing and emerging opportunities.