Idea expands 4G in Tamil Nadu, launches its 4G LTE services in Chennai


Idea Cellular has expanded its 4G LTE services across 29 towns of Tamil Nadu & Chennai. Within less than two months, the company has expanded its 4G LTE service footprint to 20 districts, including major towns of Chennai, Madurai, Trichy, Salem, Tirunelveli, Vellore, Erode & Tirupur, covering 30% of the total population of the circle.

In addition to today’s Chennai metro launch, Idea is slated to advance its 4G LTE services to Coimbatore & Pondicherry shortly.

In December 2015, Idea Cellular had announced the launch of 4G LTE services in all 4 telecom circles (5 states) of South India, namely Kerala, Tamil Nadu, Andhra Pradesh & Telangana, and Karnataka. Earlier this month, the company launched services across 4 more circles (5 Indian states) – Madhya Pradesh & Chhattisgarh, Haryana, Punjab and Odisha, expanding its 4G LTE service footprint to 8 telecom service areas. Idea Cellular is one of the leading mobile telecom service providers with nearly 6 million satisfied consumers in the circle offering extensive 2G and 3G services in the circle, and has now introduced its high speed 4G LTE services with a large network coverage.

According to P Lakshminarayana, Chief Operating Officer- Corporate, Idea Cellular said, “Since the last week of December 2015, Idea has rapidly rolled out its high-speed 4G LTE network to cover 8 major markets in India. By March 2016, our services will extend to 2 more key markets namely, Maharashtra & Goa, and North East, and by June 2016, Idea’s 4G footprint will cover 750 cities across 10 telecom circles.”

Idea Cellular currently holds 1800 MHz 4G spectrum in 10 Telecom circles which cover 50% of telecom market but contribute to over 60% of Idea’s gross revenue.

Speaking on the occasion, Sashi Shankar, Chief Marketing Officer, Idea Cellular, “Idea customers with 4G devices in these 183 towns can now start experiencing superfast speeds by simply upgrading their existing SIM cards to new 4G SIM cards. Idea has also partnered with leading handset manufacturers and e-commerce retailers for special data bundling offers on new 4G smartphones.”