Idea Cellular Taps Route Mobile to manage international A2P SMS traffic in India

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Route Mobile Limited, a cloud communications platform service provider, has partnered with Idea Cellular to manage the international A2P SMS traffic in India.

Route Mobile will address and protect revenue leakage via SMS grey routes and help Idea Cellular to improve Application-to-Person (A2P) monetization.

“We are very delighted to partner with Idea Cellular”, said Rajdipkumar Gupta, Managing Director and Group Chief Executive Officer, Route Mobile Limited. “We will work jointly towards improving and monetizing the International A2P SMS sector. Our endeavor is to deliver great customer experience for our clients through tailor-made mobile communication solutions. We are optimistic of our SMS Firewall, Analytics and Monetisation solution, which will offer a secure SMS channel to Idea Cellular and open-up revenue channel.”

Route Mobile will integrate a multi-leveled SMS firewall solution for Idea Cellular, to secure its international traffic channels. The firewall will ensure that the brand’s International A2P SMS traffic enters Idea’s (India) network via authorized A2P SMS gateways.

The international traffic includes messages originating internationally and terminating domestically and will be filtered as per mutually identified and agreed security terms.

Route Mobile is a Cloud Communications platform service provider, catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO).

The portfolio comprises of smart solutions in messaging, voice, email, SMS filtering, analytics and monetization. Route Mobile offers a range of cloud-communication services to clients across diverse sectors including banking and financial services, aviation, retail, e-commerce, logistics, healthcare, hospitality, media and entertainment, pharmaceuticals and telecom.

Route Mobile is headquartered in Mumbai, India with a global presence in Asia Pacific, Middle East, Africa, Europe and North America.


Telecomdrive Bureau
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