HTC Reveals ONE- A9 Smartphone in India, Powered by Ultraselfie

Delivering unique 'Ultraselfie' feature, HTC has unveiled the latest addition to its HTC One family, the HTC One A9. Melding the best of HTC’s design and innovation with the latest from Google’s Android, this is a stunning, no-compromise smartphone.

HTC One A9 is a smartphone that combines striking design on the outside with the newest features of Android 6.0 Marshmallow with HTC Sense on the inside to create an unrivaled smartphone experience.

“HTC is a smartphone pioneer, having delivered the first Android smartphone, the first Windows smartphone, the first 4G smartphone, and the first all-metal smartphone,” said Chia-lin Chang, CFO and President Global Sales, HTC. “Today we’re taking that heritage of innovation to the next level, unveiling a phone that stands apart in a market increasingly dominated by a companywhichcontrols every aspect of your phone. The HTC One A9 breaks from this trend by offering an incredible design, fantastic performance, cutting-edge software features and the freedom to take full control of your smartphone experience.“

Metalmorphics: A new standard of all-metal design excellence
An evolution of the iconic HTC One family design, the HTC One A9 draws on the natural beauty around us, by using rich, striking colors and unique finishes– an approach called “metalmorphics.” New curves, refined edges, and precision-cut ridges on the power button flawlessly combine with the super-thin metal frame giving the phone a natural and lightweight feel. The elegant dual finish, available in a Carbon Gray, Opal Silver, Topaz Gold and Deep Garnet1, is painstakingly brushed with hairline detail and bead-blasted before the sides are polished, giving additional depth and richness that is unique to the smartphone market. Finally, in a stunning fusion of metal and glass, a 5-inch, edge-to-edge,2.5D Corning® Gorilla® Glass 4, FullHD AMOLED screen cascades into the metal frame, giving you brighter and more vivid colors for brilliant graphics and gaming, even in direct sunlight.

Capture the best of yourself with HTC UltraSelfie™

Bringing something exceptional for selfie lovers out there, HTC introduces the exclusive HTC UltraSelfie™. It empowers your smartphone front camera with UltraPixel advanced imaging technology that captures 300% more light than conventional cameras. The HTC UltraSelfie™ is vibrant, real and true to life, making the best of your 'One Moments' even when captured in lowlight.

Unleash your inner photographer

Your best camera is the one you use whenever the moment strikes, so it should be able to capture stunning shots in any situation. The HTC One A9’s front and rear cameras, coupled with powerful yet simple editing tools, mean epic photos and videos are only a tap away. Its main 13MP rear camera features Optical Image Stabilization (OIS), which automatically minimises handshake and corrects vibrations to give you a crystal-clear picture every time.

With the HTC One A9,no detail is too small. Offering an optional Promode to capture the perfect photo without being a photography expert, you can also save photos using RAW capture – a tool used by professional photographers – for an unmatched level of detail and post-shot editing flexibility. Or you can keep things simple with Photo Editor’s one-button enhancement feature,which automatically brightens colors and sharpens edges for unbelievably clear and crisp photos.

Sometimes a still photo just isn’t enough. With the HTC One A9’s Hyperlapse editing tool you can speed up your videos to 12 times as fast for a dramatic time-lapse effect, creating an immersive video that perfectly captures the moments that matter. Speed through your video or use capture mode to edit in slow motion, highlighting those unforgettable memories. Or use HTC Zoe to easily and automatically mix your best shots and videos into one professional-looking highlight reel that can be shared with friends and family to tell the story of any moment from every angle.

Awesome audio: music the way it’s supposed to sound
Game changing audio has always been core to the HTC One family - the HTC One A9 delivers amazing sound quality, with HTC BoomSound™ integrated into the headset combined with Dolby Audio™ surround technology3, delivering immersive, vibrant sound that matches a live experience in your headphones bytaking high-resolutionaudio to the next level4. Witha built-in DAC that delivers audio at 24-bit, 192KHz quality – better than CD quality –it provides a richness and depth like you’ve never before heard from your music collection. A powerful high-output headphone amplifier, with double the output of other handsets, providesmore power and dynamic range so you can hear every nuance of your favorite music, videos and games. Optional high-resolution audio certified HTC Pro Studio Earphones deliver both noise isolation and truly immersive sound.

Android 6.0 Marshmallow

The first non-Nexus smartphone powered by Android 6.0 Marshmallow, the HTC One A9 brings Google’s latest innovations and the simplicity of HTC Sense right out of the box. Combined with a multi-directional fingerprint scanner, Android Pay makes purchasing items as secure and as easy as “tap, pay, done.”5Google’s Now on Tap feature also intuitively provides contextual information about whatever is on your screen– look up reviews for a movie from a text, hear a song mentioned in a blog post, or book seats at a restaurant from an email, all at the press of the home button.

With so many new features, the HTC One A9 has also been designed with all new power-saving capabilities to maximize battery life. Doze automatically turns off power hungry applications when your phone is left idle, such as when charging overnight, while App Standby knows when an app open in the background isn’t being used and shuts it down until you need it again. In addition, the phone’s new processor, AMOLED screen and support for the optional HTC Rapid Charger 2.0, for up to 75% faster charging6are all optimized to maximize battery life throughout the day7. In real terms this means, for example, that you can play 12 hours of HD video on one charge.

Performance designed for the way YOU use your phone
Featuring the newest Qualcomm®Snapdragon™ 617processor with integrated X8 LTE and 64-bit octa-core CPUs, the HTC One A9 is designed to deliver a perfect balance of powerful performance, fast connectivity and better battery life.

With support for epicLTE wireless speeds throughnext-generation carrier aggregation technology, it delivers more high-definition streaming videos, more pulse-pounding high-resolution audio and more storage in the cloud to hold everything your heart desires.The phone will be available in 32GB configuration and features expandable memory, supporting up to 2TB in SD card storage, perfect for storing all your apps, games, photos, music and videos.