How Letv is Innovating on Metal Unibody Smartphone Trend

Driving innovation around true next generation smartphone, China based Letv is creating big market differentiation in terms of delivering trendy full-metal body smartphones for its customers, it’s one of the few brands in the market worldwide to do so.

Since last April when Letv announced to enter the fast paced smartphone industry, this multinational company has released four models of phones, including Le 1, Le 1 Pro, Le Max and Le 1s, among which two phones, Le Max and Le 1s, are full metal body phones.


Le Max has a bezel-less all metal design, first unibody metal phone in China. Since its launch in July, it in consecutive two months beat Apple and Sumsung in becoming the best seller in China for a phone over 3,000 Yuan (30562 INR). In China, people describe Le Max is “so stunning that it could take your breath away.”

Le 1s, one of the top sellers in China since its release at the end of October 2015, has sold more than 2 million units in just two months. The metal uni-body is breathtakingly sturdy and made for perfection with Aircraft grade aluminum, which makes it solid and reliable, the CNC processing duration of 3300s is exquisitely crafted for a seamless experience as a whole.

Furthermore, the Le Superphones claims to possibly be the world’s only metal uni-body phone featuring a screw less industrial design leaves no trace of the industrial assembling on the design.

Even though Le 1s is a full-metal phone, its weight is only 169g, 23 grams lighter than the same screen sized 5.5-inch iPhone 6s Plus.

The symmetrical design concept contributes to the aesthetics of the Superphones with world’s first Type C USB. The convertible type C USB enables quick charging that comes with high density fast charging battery, to be specific 5 minutes of charging gives 3.5hours of call time.