How innovation is paving way for data growth at Aircel

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With an intent to augment mobile data driven internet adoption in the country, Aircel through its ‘Be Online with Aircel’ initiative is continuing to encourage people to experience the benefits of mobile internet.

As part of this umbrella initiative, Aircel is aiming to drive mobile internet penetration in the country to the next level of growth through its products such as Free Basic Internet and Unlimited 3G @ Rs. 9 per day.

Aircel has also introduced a revolutionary data proposition of providing ‘1 GB for all’ mobile internet to all prepaid customers at a price which is affordable and will ensure that all customers can enjoy a meaningful internet experience of at least 1 GB. The validity of the pack will change as per the customer’s usage pattern. For example, the validity of the pack would be higher for a customer whose data usage pattern is lower compared to a customer who uses data extensively. This unique offering ensures maximum customer delight and encourages customers to use mobile data more often.

Sunil Kuttam, VP-Marketing, Aircel, said, “Aircel is taking lead in the mobile internet space with renewed energy and vigor with its ‘Be Online with Aircel’ initiative. Data consumption by Aircel customers has seen a dramatic rise – our unmatched offerings helped Aircel record 60 % data revenue growth and 65% consumption growth in 2015. In addition, we witnessed 104% growth in 3G revenues and 167% growth in 3G users last year.

This initiative has also fueled smartphone adoption in our base, which has grown by 61%. With Aircel’s new, attractive mass campaign that appeals to all to ‘Be Online with Aircel’, we aim to continue driving a much sharper growth this year, which will help us take data to the next level of growth and acceptance in India.”


Telecomdrive Bureau
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