HMD Global Appoints Adam Ferguson as Head of Product Marketing


HMD Global, the home of Nokia phones, has announced the appointment of Adam Ferguson as Head of Product Marketing.

Formerly Head of Marketing for OnePlus in Europe, Adam brings with him a wealth of experience in FMCG, having also held senior marketing positions at EE, Nestle and Unilever.

Adam will be responsible for leading HMD Global’s overarching product marketing strategy across the entire portfolio of Nokia smartphones and feature phones.

Adam’s appointment comes hot off the heels of Stephen Taylor joining the company as Chief Marketing Officer, as HMD Global continues to bolster its leadership team following a host of new product announcements. Adam will report directly into Stephen Taylor as they both develop the long-term growth strategy for the full portfolio of Nokia phones.

Adam Ferguson, Head of Product Marketing at HMD Global says: “As a mobile enthusiast, I’m delighted to be joining HMD Global, the home of Nokia phones. There aren’t many devices that captivate audiences and evoke such loyalty as Nokia phones do. I look forward to doing this legacy justice and helping bring fans of the brand what they’ve come to expect – the best in quality design and the latest technology at an accessible price point.”

Stephen Taylor, Chief Marketing Officer at HMD Global says: “I’m looking forward to working closely with Adam in his new role and am confident the team will have much to learn from his experience. He is a truly brand-minded marketing leader with broad experience in global blue chip FMCG, telco and consumer tech businesses that will no doubt help propel our product marketing strategy into new and exciting directions.”

Adam Ferguson joins the company at an exciting time having recently announced the first ever 5G Nokia smartphone – the Nokia 8.3 5G. Featuring the highest number of 5G New Radio bands on a phone yet, this smartphone delivers truly global coverage with faster connections, demonstrating HMD Global’s commitment to future-proofing its devices to meet the needs of its customers around the world.