Havells unveils ‘Freshia’ range of air-purifiers, with 9-stage filtration process


Havells India Limited, a Fast-Moving Electrical Goods (FMEG) company, has unveiled its latest range of air-purifiers, ‘Freshia’, with an innovative 9-stage filtration process that promises to curb and eliminate air-borne pollutants as small as 0.3 micron, capturing pollutants up to 99.99%.

With high levels of air-pollution across major cities in the country, there is growing focus to encourage a nourishing, healthy atmosphere of well-being in homes today.

While we take necessary precaution to avoid atmospheric toxicity, indoor air can be quite entrenched with severe air-borne pollutants as well. Damp environments are often a breeding ground for bacteria and cause infectious diseases.

Allergens can trigger flu, irritation and asthma while volatile organic compounds in paints, solvents and sprays can lead to respiratory problems. With particulate matter invisible to the human eye but equally harmful, it is essential to create an environment that injects purity and freshness in every breath you take.

‘Freshia’ creates a new benchmark in the air-purifier category with SmartAir technology and a rigorous 9-stage filtration system. In addition to standard pre-filter, anti-bacterial, anion producer, cold catalyst, HEPA, the product also embeds humidifier, activated carbon, sterilizing UV light and anti-bacterial balls, absorbing toxic elements and infusing the air with essential nutrients.

These filters ensure that dust particles along with air-borne micro-bacterial germs are eliminated. Apart from that it adjusts to the room temperature and prevents dryness of the skin purifying the air in the room preventing harmful chemicals such as formaldehyde.

The range is priced between INR 14,490 – INR 43,290 and have other features built-in them – such as dust sensor, front cover open protection, LED air purity indicator and ionizer. With acute efficiency and powerful air-purification system, the range offers CADR up to 500 m3/hr.

Commenting on the introduction, Ravindra Singh Negi, President – Electrical Consumer Durables, Havells India said that “Keeping pace with changing times and evolving needs, Havells has always strived to offer intelligent solutions that are highly functional, intuitive and performance-driven. The first of its kind – 9 stage filtration process – is a testament to Havells’ commitment to provide superior comfort and well-being for discerning consumers. Precautionary measures, taken in time, to protect ourselves against rampant air-borne diseases will help prevent many pulmonary, infective and respiratory problems later”.