The GSMA has provided several updates for the 2014 GSMA Mobile Asia Expo taking place 11-13 June at the Shanghai New International Expo Centre (SNIEC) in Shanghai. The GSMA is introducing new programmes and experiences for tech-savvy consumers attending Mobile Asia Expo, including the Fitbit Challenge and “The Quest for Area 14” mobile treasure hunt.
The GSMA also announced a number of new exhibitors and partners, Mobile Forum keynote speakers and new events and meetings.
“The new programmes and activities that we’re announcing today offer Mobile Asia Expo attendees, particularly consumers from Shanghai, an even richer, more engaging event experience,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Through new programmes such as the innovative “The Quest for Area 14” game, the Fitbit Challenge and Showcase Dialogue sessions, along with established elements like the Connected City, attendees will really have the opportunity to see how mobile is changing the way we work, live and play.”
New Exhibitors at Mobile Asia Expo The Mobile Asia Expo exhibition showcases the latest technologies, products and services from across the mobile ecosystem. Several additional companies have signed on to exhibit at Mobile Asia Expo, including Aicent, China Telecom, China Unicom, Coolpad, Dell, Dongguan Hydrowarriors Nanotechnology, Freescale Semiconductor Ltd., Funtalk China, Green Packet, Oberthur Technologies, Peel, Québec Government Office in Shanghai, Consulate General of Canada and TVHelp, among others.
Real-World Experiences in the GSMA Connected City The GSMA announced the first companies participating in the Connected City at Mobile Asia Expo, including BMW, CityZen, Fitbit, Huawei, KT and Sequans. Through the Connected City, attendees will experience a real-world urban environment with mobile-connected products and services that can improve people’s daily lives across automotive, education, health, homes, retail and other applications.
Fitbit Challenge Comes to MAE In addition to its showcase in the Connected City, Fitbit is working with the GSMA to bring the Fitbit Challenge to Mobile Asia Expo. Fitbit’s best-selling products will soon be available across China, including the Fitbit Flex™ Activity and Sleep Wristband, Fitbit One™ Wireless Activity and Sleep Tracker, Fitbit Zip™ Wireless Activity Tracker and Fitbit Aria Wi-Fi Smart Scale. Challenge participants will use Fitbit devices to monitor their daily activity, share statistics and see the real impact that live personal data can have on activity levels.
Introducing “The Quest for Area 14” Mobile Treasure Hunt The GSMA is launching “The Quest for Area 14”, a mobile game featuring augmented reality technology that will take players on a treasure hunt across Shanghai. Players download the app, which is available for both iOS and Android handsets, and follow clues that will lead them around the city and the SNIEC to “capture” treasures. Upon signing into the app, all players receive complimentary entry to Mobile Asia Expo; in order to be eligible for the game, players must be registered to attend the event. The game will be launched at the end of May and will run through the end of Mobile Asia Expo on Friday, 13th June. The winners of the game will receive prizes including mobile handsets, tablets, televisions and other consumer electronics.
