Grameenphone deploys Real-Time Promotions Engine by Tango Telecom


Tango Telecom, the provider of Data Monetisation Solutions for evolving mobile networks, has announced that Bangladesh’s Grameenphone has  launched Tango Telecom’s Data Retail Engine, the Tango DRE.

Grameenphone is the leading mobile operator in Bangladesh and part of the Telenor Group which has a presence in 13 markets globally.

“Tango Telecom’s solution give us an intuitive, automated way to engage with our subscribers in real-time using post call notifications. By creating offers based on real-time actionable analysis of our subscribers’ usage and behaviour, we are giving our subscribers what they need, when they need it.” says Ashiqur Rahman, Head of VAS & MFS Planning, Grameenphone. “We know that each of our subscribers is unique and the Tango DRE is the best solution to ensure that we treat them as individuals and continue to lead the market with proactive subscriber-centric services.”

The Tango DRE integrates intelligent campaign management and actionable analytics: enabling Grameenphone to enhance every subscriber’s experience in real-time by using predictive data analysis to drive marketing. Tango Telecom’s DRE automates the process of selecting and delivering targeted incentives and promotions: ensuring that the right offer always reaches the right subscriber at the right time. By ensuring that each subscriber interaction is contextual and relevant, Grameenphone benefits from increased service adoption and increased subscriber loyalty.

Mayoor Mahendra, Chief Commercial Officer, Tango Telecom, explains, “By automatically matching the most relevant promotions and offers to each subscriber, we are providing Grameenphone with the ability to create a very unique and personalised experience for each one of their subscribers. Real personalisation in real-time. We are very pleased to work with Grameenphone to enable them to continue to offer a superior quality of experience to their subscribers and to successfully optimise subscriber loyalty and retention.”

The Tango DRE is a fully virtualised solution and cloud-available globally, enabling operators to benefit today from the many advantages of network functions virtualisation (NFV).