Globe Telecom Picks Comarch to Upgrade its Loyalty Program

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Globe Telecom in the Philippines (“Globe”), a telecommunications service provider in the country, chose Comarch, a global provider of cutting-edge software solutions and services for improving business efficiency, as its new loyalty technology partner.

Following a short implementation process, Globe is now live with Comarch’s cloud-based and microservice-ready platform called Comarch Loyalty Management (CLM), which will allow the company to provide a world-class customer experience to 90 million members of the Globe Rewards program.

Apart from being a powerful solution capable of processing large volumes of customer data, Comarch Loyalty Management offers unparalleled flexibility that will help Globe realize its vision for a truly unique and highly immersive digital customer experience. CLM also includes a wide range of advanced yet easy-to-use features that will allow Globe to create brand new types of marketing campaigns and promotions.

“Globe has partnered with Comarch as a technology partner because of their nearly 20 years of experience in carrying out complex customer loyalty programs, and their full alignment with our goal to become a cloud-native digital solutions platform. In using Comarch Loyalty Management, we have made a major step forward when it comes to our capabilities within the loyalty space,” says Carlo Malana, Chief Information Officer at Globe.

This partnership translates into significant benefits for both companies. For Globe, it is an opportunity to work with a technology provider that is fully committed to creating systems and applications that meet their clients’ needs and requirements. For Comarch, not only is it a chance to cooperate with an innovative and leading telecom operator but also a possibility to strengthen its position both on a local (the Philippines region) and global scale.

“We [Comarch] are both honored and very excited to be Globe’s new loyalty technology partner. The amount and quality of work our teams carried out in recent months – which led to a major upgrade of the core Globe Rewards platform in June 2021 – was truly astonishing. But we’re not resting on our laurels. We are up to the challenge to help Globe increase its customer satisfaction and retention via the Globe Rewards program – and achieve its strategic goal to become a cloud-native telco. I am fully convinced that we have what it takes to do it.” – says Marcin Warwas, Vice President of the Management Board at Comarch.


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