Globe myBusiness, the micro, small, and medium enterprise arm of Globe Telecom, brings industry experts to Bacolod City to help local businesses, particularly those in the supply chain—manufacturing, logistics, wholesale, and retail—face the challenges of today’s digital world.
“As a trusted business partner of SMEs in the Philippines, we want to be able to guide them on how to advance in this dynamic world. The best way to do this is to educate them on the relevant technologies that they can use to grow and succeed,” said Anne David, Globe myBusiness Supply Chain Marketing Head.
The one-day event with the theme “Create. The Future of Local Businesses” was presented by Globe myBusiness Academy, which provides existing and aspiring entrepreneurs access to learning sessions, digital solutions’ experiential demos, free business consultations, and exclusive offers to help them stay on top of their game. This was in partnership with Bacolod City Local Government Unit, Department of Trade and Industry Negosyo Center, Philippine Retailers Association and Metro Bacolod Chamber of Commerce as well as DHL, Lazada, Manila Workshops, and Taxumo.
Globe myBusiness Academy also invited local merchants in Bacolod to highlight their products via demo and selling in support of the DTI’s Go Lokal campaign.
“We’ve got to create something different, something challenging, another level of entrepreneurship,” said Bacolod City Administrator Atty. John Orola in his opening remarks as he noted that the ever-growing digital world demands that business owners become more open to technology in their respective fields.
Leading the panel of experts was inspirational speaker Francis Kong who pointed out that “in business, you cannot fake your way to being successful” and that “when it comes to business and profession, you cannot gamble on ignorance.”
Kong said true success must be sustainable and replicable, thus, entrepreneurs must not waste opportunities to learn more about things they need to know such as digital technology, which is instrumental in spurring the growth of enterprises.
Kong was joined by Taxumo CEO and co-founder and Manila Workshops Subject Matter Expert Eugene Arboleda who discussed one of the most fundamental starting points to advertising, branding and being online, that is, having a website—a digital tool similar to all other business solutions that, when used properly, can bring success. “Your website is not a silver bullet—if your business has an issue that you’re trying to address, just building a website won’t fix it. Done well, your website can boost your business results,” he said.
AdSpark Associate Director Joey Flores also talked about another digital tool—online advertising, which can help businesses reach their market effectively with much lower cost than traditional media.
Meanwhile, Lazada VP and Head of Seller Engagement Alvin Ching and Carmen’s Best Owner Paco Magsaysay shared their end-to-end eCommerce experience and success story, respectively.