Following its recent rehabilitation efforts in Boracay, Globe Telecom led an awareness campaign on marine biodiversity conservation in Siargao Island, Surigao del Norte, which is dubbed as the surfing mecca of the Philippines.
This was done through Globe myBusiness, which caters to the business needs of micro, small, and medium enterprises (MSMEs), in partnership with Save Philippine Seas (SPS), an independent non-government, non-profit organization that aims to protect the country’s rich marine resources.
Several stakeholders, including 30 business owners and a representative from the Department of Environment and Natural Resources (DENR), attended the 1.5-day marine biodiversity workshop to discuss best practices on sustainability and biodiversity.
“This program of Globe about marine biodiversity and sustainable business practices is a big help to the municipality of General Luna. The program serves as a tool to give proper education and awareness to every household and every barangay in order to solve our solid waste management problem. I would like to appeal to the local community and all business establishments here in General Luna that we help each other and work together for the success of our environmental conservation efforts, for the prosperity and progress of our own municipality,” said Jose Wilbert L. Gorgonio, Municipal Environment and Natural Resources Officer, General Luna.
While the island is very progressive and has become a booming tourist destination, Siargao is not yet too commercialized, thus an early intervention is ideal to avoid the pitfalls that Boracay had encountered. Siargao has several establishments in the capital of General Luna, which are working together to create a better sustainable development, making it one of the best places to start the awareness campaign.
Harana Surf Resort, for instance, gave a commitment through its General Manager Veda Alcos that while the establishment is not yet fully plastic-free, “we are aiming to be one very soon.”
The Philippines is considered as one of the 25 biodiversity hotspots in the world, but it is also the third largest polluter of plastic into the ocean, according to Earth Day Network, prompting Globe myBusiness to help address the situation.
“We want to help combat this growing concern on marine litter. Through the workshop, we were able to inform and influence business stakeholders that this advocacy on marine conservation and the problem of plastic litter is everyone’s responsibility. They have a big role in this endeavor and that together, they can create huge positive social impact,” said Derrick Heng, Senior Adviser for Globe myBusiness.
During the workshop, Globe myBusiness and SPS shared tips on how to integrate sustainable best practices into day-to-day operations of businesses. These include the use of eco bags, reusable utensils, refillable containers and the reuse of printed tarps and signage. The business owners were also requested not to use sand, seashells, corals, and sea stars as decorations as well as avoid balloons and lantern releases.
At the same time, Globe myBusiness, being a trusted business partner of MSMEs, gave participants a sneak peek into its Lakbay session by providing them with useful information on how they can utilize technology to run their business more efficiently to provide the best experience to their customers.
“We have prepared a portfolio of business solutions to give them the competitive advantage to improve efficiency and productivity, reduce costs, and further grow their business so that they can focus on what matters most—the customers,” said Mitch Peralta, Head, Marketing for Tourism of Globe myBusiness. Among the solutions being offered by Globe myBusiness are WiFi connectivity, digital advertising, website creation, auto SMS blast, digitized forms, and a personalized loyalty program.