Globe enables data as a currency offering in the Philippines


Filipino telecommunications company Globe unveiled its first innovation on the market, GBs (Gigabytes) to Points, during the inaugural Globe Innovation Fest. This feature is available to Globe cellular and broadband customers and enables unused gigabytes of customer data to be converted into Globe Rewards points.

Globe Rewards is the telecommunications company’s unparalleled loyalty program that can be used to purchase essentials such as groceries, telco products, and even gadgets, and to donate to good causes. Globe Rewards is very popular in the country as the Filipinos use their points as cash to help tackle the effects of the COVID-19 pandemic.

This gives both mobile and broadband customers more value for their money, because with “data as currency”, no unused customer data is lost.

“The impact of the pandemic in the country was enormous. So we reinvented the way Filipinos use their data because we believe now is the best time to help our customers who are already hit by the crisis. This helps ensure that they get real value for what they pay for, “said Issa Guevarra-Cabreira , Globe’s deputy chief commercial officer .

While prepaid customers receive 1 point for every GB converted, postpaid customers can convert 1 GB into 10 Globe Rewards points. Globe At Home prepaid WiFi customers can also convert 3 GB into 3 Rewards points.

“Dates can be converted into points at any time within the promo period or before the plan deadline. The conversion of unused data into Globe Rewards points can be done via the Globe One app, “continues Guevarra-Cabreira.

Globe Rewards points can be used for shopping, dining, entertainment, travel and Globe products in over 13,000 stores nationwide.

Customers can use Globe Rewards points to shop at Lazada, order meals from GrabFood, watch Korean movies with Viu, or even play games through Razer Gold Pins.

“Customers can watch videos, play games, shop online and even buy insurance without spending anything – all in the safety of their home. There’s a bigger world to explore with the reinvented Globe Rewards, “said Guevarra-Cabreira.