Global Vision | OPPO Appoints Presidents of Global Sales, Global Marketing


OPPO has established its new Global Sales and Global Marketing Business Units to drive the company’s integrated development in global markets and provide consumers around the world with quality smart products and services in the era of intelligent connectivity.

Effective from today, Alen Wu, previously Vice President and President of International Business, is appointed as Vice President and President of Global Sales, and Brian Shen, previously Vice President and President of Mainland China Business, is appointed as Vice President and President of Global Marketing. Both Wu and Shen will report to OPPO CEO Tony Chen.

“OPPO has always run our business with a global vision of ‘One Market, One OPPO’. We consider global markets as one market in which we need to focus on worldwide resource integration for development globally,” said Tony Chen. “Both Alen and Brian are outstanding managers and leaders who have made significant contributions to OPPO. I am confident that they will lead our global team to continuously drive more breakthrough innovation.”

Alen Wu has served as President of International Business at OPPO since May 2018. Over the past year, Wu’s leadership has been integral to OPPO’s successful entry into a number of international markets as well as to substantial achievement in building the company’s global brand.

Brian Shen has served as President of Mainland China Business at OPPO since May 2018, driving OPPO’s continuous consolidation of its leading position in the Chinese market. Shen has also spearheaded a wide range of innovative marketing campaigns, including several impactful worldwide brand collaborations.

OPPO is a global smart device brand. Since the launch of its first smartphone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology.

OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+.

OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.