2019 was a big year for the UK, and for BT. As well as being the first provider in the UK to launch 5G – with 50 cities and large towns connected already through BT’s EE – BT announced some huge changes that will have a positive impact for people and businesses across the country.
As well as getting people onto the fastest, most reliable networks, BT wants to make sure no one is left behind in this new digital era – where segments such as digital health, digital education, and digitally enabled gaming such as bobcasino.com can play a critical role towards driving connectivity for society.
BT launched a new digital skills programme Skills for Tomorrow to provide free training to 10 million people, families and businesses. The programme will help provide the skills that the UK needs to make the most of today’s connected world.
BT introduced a new brand line for BT, ‘Beyond Limits’, symbolised by a new logo – the first major change to the logo since 2003. You may have seen it in our new adverts or on the national football teams’ latest training kits, thanks to our new deals to become the exclusive lead partner of all home nations football teams. The company also revealed that BT Sport has won the exclusive live rights to show the Champions League for another three years, from 2021 to 2024.
On broadband, BT is now connecting more people than ever to superfast fibre products. And, where fibre is available, BT has stopped selling standard broadband connections on the old BT copper network. The company will be upgrading 700,000 BT customers in homes and businesses to superfast broadband by summer 2020, at no extra cost.
On customer service, the big news was that BT is returning to the high street for the first time since 2002. Customers can now get support and sales advice face-to-face in one of our 600, dual-branded EE-BT stores across the UK. We also launched a new team of 900 Home Tech Experts who will visit customers in their homes across the UK to help them install new technology or sort out problems.
BT brought forward by a year its plan to return all of customer call centres to the UK and Ireland. BT will now complete the move by January 2020.
BT customers are now more satisfied than ever, they’re staying with us longer. BT will continue to improve, because the services will be in more demand in the future than ever before. The number of smart devices connected in the home is expected to grow from five today, to more than 100 in the next few years.
As we enter a new decade, this is an exciting time for emerging technologies which will have a big impact on the country and BT’s customers.