GENBAND Redefines Real-Time Mobile Communications with ‘Simply Mobile’ Framework


Portfolio of cloud, OTT, Small Cell security & Wi-Fi Hotspot, and developer platform solutions make mobile simpler for service providers, enterprises and systems integrators.

GENBAND, a developer of software-based real time communications solutions, has introduced GENBAND Simply Mobile, a portfolio of mobile capabilities that makes it easier for communications service providers and enterprises to go mobile.

Instead of struggling with complicated technologies, protocols and development challenges, Simply Mobile solutions enable carrier, enterprises and systems integrators to:

Innovate by embedding contextual real time communications into vertical-specific mobile applications

Effectively compete through white label cloud-based pay-as-you-go Over-the-Top (OTT) solutions

Enable seamless mobility and ubiquitous connectivity by integrating Small Cells, Wi-Fi and cellular networks

Expand their real time communications options in an all-IP world

The Simply Mobile framework enables service providers and enterprises to securely and cost-effectively modernize their mobile networks, monetize investments in mobile broadband and expand customer reach beyond their own networks.

“The mobile communications landscape has changed dramatically over the last decade as carriers and enterprises increasingly face challenges to meet the demanding needs of the next generation of mobile users and sustain revenue growth,” said David Walsh, CEO of GENBAND. “GENBAND Simply Mobile is the result of years of investments, acquisitions, and ongoing innovation across networks, applications and services, and is a breakthrough approach that will unlock value for all the markets we serve.”

GENBAND Simply Mobile is focused on five key areas:

1.Mobile Application & Cloud Platform: A Platform-as-a-Service that leverages the entire suite of GENBAND APIs and services, enabling embedded real time communications from the cloud and the ability to rapidly bring to market innovative offerings in vertical-specific mobile and web applications.

2.Cloud-Based Mobile OTT Solutions: Powered by GENBAND fring™ and offering fast time-to-market with cloud-based, white label, OTT Mobile applications for consumers, SMBs and enterprises.

3.Intelligent Messaging: Cost-effective transformation of traditional non-revenue generating voice mail into intelligent mobile video messaging services made possible through integrated and enhanced GENBAND solutions.

4.Network Densification Solutions for Mobile Data Offload: Secure new revenue-generating carrier Wi-Fi that offer improvements in coverage and capacity of cellular networks through access points and Small Cells.

5.Session Grid Solutions: An end-to-end mobile communications framework which assures mobile session security, interoperability, management and a consistent user experience for real time communications across any network, application or device.

“As we rapidly transition to a mobile-first world, our GENBAND Simply Mobile framework and solutions are designed to provide communications service providers and enterprises with new ways to address some of their key mobile business challenges,” said Brad Bush, GENBAND’s Chief Marketing Officer.