Frost & Sullivan Survey Evaluates APAC’s Awareness on 5G

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Strong demand-side assessment will be crucial in ensuring successful adoption, implementation and scalability of 5G

Frost & Sullivan’s Information & Communications Technology (ICT) team conducted a small-scale survey, 5G Strategic Direction Voice of Customer, Asia-Pacific, 2020, to gain insights on the general awareness of 5G adoption within the region and a viable framework to expedite incorporation of 5G technology into the industry ecosystem.

The study provides quantitative insights and a top-level assessment of the general sentiments of the industry toward the adoption of 5G, along with the possible opportunities and challenges. It also highlights best-practice considerations for 5G deployment and scalability.

“In terms of the relative timeline to embrace 5G technology, most vertical industries, with the exception of telecoms, government & public sector, and media & entertainment, have adopted a conservative approach. Even though the telecoms industry is pushing for early 5G deployment, the end-user segments are not as keen,” said Mei Lee Quah, Information and Communication Technologies Associate Director at Frost & Sullivan. “For the industry ecosystem to develop, it is necessary to discuss how to bring 5G to the next level. Possible regional drivers include new applications that can be monetized, solving pain points for consumers, and inclusion of 5G in government policies and public-sector projects. The preference for these varied by country and vertical industry. While these seem obvious, there is much room for improvement before 5G can truly scale globally.”

Key findings:

88% of respondents stated their intent to implement 5G in Asia-Pacific.

74% of respondents said they understand the impact of 5G and the clear need for it. Of those respondents, 32% shared that the inclusion of 5G in government policies and public sector projects was the most critical enabler.

The Philippines and South Korea showed high levels of understanding of the impact of 5G at 90% and 100%, respectively, whereas Malaysia, Indonesia, Singapore, and Japan showed below-average levels (67%).

There is a supply-demand gap due to differences in incentives or preferences. Telecommunications companies need to address it by reassessing how they meet the needs of end-users per vertical.

In-country focus is a priority, but global connectivity may be required as well; 49% of respondents shared that the 5G solutions will require connectivity across multiple cities (mainly in-country) with global connectivity as a secondary requirement.

35% of respondents said new applications that can be monetized are the most critical enabler of 5G.

5G Strategic Direction Voice of Customer, Asia-Pacific, 2020 is the latest addition to Frost & Sullivan’s Information and Communication Technologies research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future. The research included 108 interviews.


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