First Orion, Neustar Partner to Drive Adoption of Branded Calling


First Orion, a provider of communication protection and branded communication solutions for carriers and enterprises, and Neustar Inc., a TransUnion company, announced the expansion of their partnership to focus on speeding adoption of branded calling and STIR/SHAKEN call authentication for enterprises through one consolidated platform.

Branded calls enable businesses to create customized mobile displays for outbound dialing that deliver call context to consumers’ devices – including full name, business logo, the reason for calling, custom background and other media-rich branding elements.

Additionally, branded call experiences are secured with STIR/SHAKEN call authentication providing additional confidence and trust. Branded calling delivers a superior customer experience and can increase call answer rates by nearly 200%, improve customer engagement, and drive revenue back to the business.

“Neustar has a legacy of protecting customers by ensuring trusted connections online and over the phone. 2021 saw broad adoption of call authentication with Neustar providing STIR/SHAKEN solutions to over 100 carriers authenticating over 30 billion domestic and international calls each month, and growing,” said Charles Gottdiener, President and CEO of Neustar. “Not only does call authentication address immediate issues like call spoofing, it enables cutting edge capabilities like branded calling that improve customer engagement and go beyond consumer’s basic need for trust.”

“At First Orion, our mission is simple – we connect businesses to customers while providing confidence in phone communication. We believe delivering the most superior branded calling experience lies in the ability to bring complete access and protection to all devices directly to businesses through one channel, a vision that we share with Neustar,” said Charles Morgan, CEO of First Orion. “Enterprises spend millions to ensure all of their communications with their customers have branding but have not been able to brand one of the most important methods of communication, the phone call. Now they can. First Orion and Neustar deliver nearly 100 million branded calls each month. We expect 2022 to bring exponential adoption, bringing this incredible technology to more businesses and consumers.”

Businesses engaged with First Orion and Neustar include top financial institutions, healthcare and insurance organizations, retailers, and government agencies. Through this partnership, enterprise customers can improve call answer rates, enhance the customer experience, reverse revenue loss – and set the stage for the next generation of calling features.