Fido celebrates Pride in all its colours across Canada


As a longstanding ally, Fido believes there is undeniable power in the connections built from showing our beautifully authentic selves. For the last six years, Fido has been a proud sponsor and ally of Pride events across Canada and this year will be no different.

Although we still can’t celebrate together in person, Fido remains committed to the LGBTQ2S+ community and helping to build a more inclusive culture for all.

Fido Logo

Celebrating Pride in all it’s colours!

To celebrate the start of Pride Month, Fido launched a new campaign that helps connect Canadians to a more diverse representation of Pride by reminding us that Pride comes in every colour.

The campaign features members of the LGBTQ2S+ community sharing personal stories, revealing the flag they identify with the most. Fido wants to continue to inspire change by removing barriers, amplifying LGBTQ2S+ voices, creating a safe space for learning, and encouraging Canadians to keep connecting, even while apart.

Fido is continuing its partnership with Pflag Canada – the country’s only national organization that offers peer-to-peer support striving to help all Canadians with issues of sexual orientation, gender identity and gender expression.

In working with Pflag, Fido’s hope is that every person finds love and acceptance in their families and communities through support and education.

Here’s how you can show your support and join in the conversation with Fido and the LGBTQ2S+ community:

1. ‘Click to donate’ up to $25,000:

Be part of the campaign by posting a selfie with Fido’s social AR filters on Facebook, Instagram or Snapchat! Throughout the month of June, you can choose one of multiple flags representing some of the different sexual and gender identities to add to your selfie. For every photo posted with the hashtag #ConnectToAccept or #ConnecterPourAccepter, Fido will make a $1 donation to Pflag Canada, up to $25,000.

2. The #ConnectToAccept Write-a-thon:

Wattpad and Fido have teamed up to launch the #ConnectToAccept Short Story Write-a-thon. For every story submitted, Wattpad and Fido will each donate $1 to Pflag Canada for a total of up to $3,000. To trigger the donation, include the hashtag #ConnectToAccept or #ConnecterPourAccepter at the end of your story. These stories will be a great resource for people to connect with others in the community who may have had similar experiences and to help spread a message of acceptance in all its forms.

3. Fido’s Flown with Pride Microsite:

Visit Fido’s microsite for LGBTQ2S+ Canadians and allies allies alike in a space that allows individuals to embrace themselves and others for who they are. Launching June 14, participants can place the Pride flag that best represents themselves onto their home province, which will evolve into a coast-to-coast-to-coast visual representation of the community across Canada. It will also enable people to virtually connect with others in their area, promoting the idea that connection in diversity can move individuals and society forward.

This new campaign builds on Fido’s longstanding and year-round support for the LGBTQ2S+ community. In 2020, Fido introduced Fido With Care, a community-based initiative rooted in combatting sexual and/or racial discrimination by using Fido’s resources to drive action and create positive social change in Canada. As part of Fido With Care, earlier this year Fido launched its “Off-Mute” campaign aimed at supporting and amplifying the voices of Canadian BIPOC and LGBTQ2S+ musicians and driving important conversations in support of these communities.