Etisalat’s swyp and Liv. partner to bring more value to millennials


Millennial mobile digital platforms swyp and Liv. have announced a strategic partnership to provide a value-added shared proposition to their millennial customers.

SWYP is Etisalat’s new pre-paid mobile service recently launched in the UAE.

This partnership brings together the UAE’s leading digital bank and mobile service provider to create a unique lifestyle experience, targeting the connected generation. Liv. and swyp customers will benefit from access to both brands’ lifestyle events, welcome bonus points for new customers and additional livions and swypees for in-app usage and gamification, including swyp recharges. Further, using Liv. will be data free on the swyp network.

Commenting on the partnership, Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “Customers are accustomed to brick and mortar solutions for their telecom and banking needs. Both apps will offer customers an entire in-app management, ranging from registering, to ordering, to day-to-day account operations. This partnership will see swyp and Liv. working closely with their customers to understand their needs, lifestyle, what makes them stand out, and offer value and convenience by enabling them with these innovative digital solutions.”

Jayash Patel, Head of Liv., said: “As a millennial focused brand, we are delighted to bring shared value and access to Liv. and swyp users as we continue to enhance our platforms. The partnership will help us build on our core offering of lifestyle centered mobile based customer propositions, giving our customers the best of both brands in a single offering.”

Launched in 2017 as the new youth mobile digital platform in the UAE, swyp offers a unique proposition in a digital, hassle free approach to such a growing segment. In addition to a variety of mobile data and social media plans, SWYP membership comes with free access to the discounts across several stores and food outlets. Users can choose data plans depending on their preferences and can also view and control their usage easily on the app.

Liv. is the UAE’s first digital-only bank established in line with UAE Vision 2021’s strategic objectives of creating a smart innovation-driven economy, and the fastest growing bank in the country today.

Launched in early 2017, it aims at providing a differentiated digital experience for a new generation of customers, empowering them in their daily lives, learning and adapting to their individual preferences, and providing a banking platform that is intuitive and simple to use.

Telecomdrive Bureau
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