ErosNow, the dedicated online entertainment service of Eros International has entered into a partnership with Bharti Airtel Limited’s Wynk Movies, a curated movie marketplace that offers an exhaustive library of popular movies and other entertainment videos across genres.
“With over 26.5 million registered users worldwide, the ErosNow platform is continuing to gain impressive traction with consumers and we believe our integration with Airtel and their Wynk Movies platform will provide further momentum to our customer acquisition strategy in India and globally.”
Through the partnership, users of Wynk Movies will be able to access ErosNow’s premium Bollywood content offering thousands of new and classic Bollywood movies, including exclusive online premieres like Tanu Weds Manu Returns, Shamitabh, Badlapur, Happy Ending and NH 10 before their television premiere.
Speaking on the collaboration, Rishika Lulla Singh, CEO of Eros Digital said, “Armed with our content library and first mover advantage, our vision for ErosNow is to fulfill the growing consumer need for endless premium entertainment on-demand and on-the-go, whether on their smartphones, tablets, laptops or internet enabled devices. An important part of our strategy is to be platform-agnostic and we are delighted to partner with Airtel, a leading player in its space and a front runner in the 4G revolution where we believe our content and distribution synergies will create a win-win consumer proposition.”
Kartik Sheth, CEO Wynk Movies, Airtel said, “We are confident that having Eros’ premium content on our app will help drive greater adoption of video services throughout India as consumers look to access some of the most compelling movies, music and TV shows. As smartphone penetration deepens, Wynk Movies will further empower users to seamlessly access the best of video content on the move”.
Kumar Ahuja, President – Business Development, Eros International added, “With over 26.5 million registered users worldwide, the ErosNow platform is continuing to gain impressive traction with consumers and we believe our integration with Airtel and their Wynk Movies platform will provide further momentum to our customer acquisition strategy in India and globally.”
Currently in its beta phase, the one-stop-shop video destination, Wynk Movies is now available for Android users and will be launched for iOS users in the weeks to come. To download the app, just log on to movies.wynk.in.