Ericsson, Smart and REFUNITE to reconnect displaced Filipino Families through SMS


Enabling seamless communication, Ericsson, Smart, and REFUNITE have launched a new family tracing and reconnection service in the Philippines.

The new SMS service, the first of its kind in Asia, will soon deliver hope to Filipino families separated by Typhoon Haiyan. The typhoon hit the Philippines in November 2013, causing large-scale damage and displacement. Nearly a year after Haiyan, one of the most powerful typhoons on record in recent years, the UNHCR estimates there are still around 4 million displaced persons in the Visayas region.

REFUNITE ( ) is a mobile and web platform that empowers families to search for missing relatives by sending an SMS through any mobile and web-enabled device. More than 350,000 people have already registered on the global platform.

With support from Ericsson and Smart, the Philippines’ leading wireless services provider, the mobile service will soon be accessible to survivors of Typhoon Haiyan. By the end of 2014, families will be able to search, reconnect, and communicate with missing loved ones in the aftermath of Haiyan. This will also benefit Filipino victims of emergencies and disasters in the future.

Smart will create awareness on the REFUNITE family reconnection platform through SMS campaigns and/or cell broadcasts. The joint response will be piloted in Tacloban City, which was among those hardest-hit by Typhoon Haiyan, and then scaled to other regions.

Orlando B. Vea, Chief Wireless Advisor of Smart, says: “This is an innovative mobile service that is very relevant to the challenges that we face in the Philippines. Every year, natural and man-made disasters displace people and separate family members. An SMS-based service that enables people to search for their missing loved ones will be very useful. That is why we are happy to work with our partners to bring this service to the Philippines.”

Sam Saba, Ericsson Head of the Southeast Asia and Oceania region, says: “We continue to seek new ways to leverage technology for good. This new partnership will aid the displaced Filipino population, and bring them closer to their goal of reconnecting with lost loved ones.”

Christopher Mikkelsen, co-founder of REFUNITE, says: “Everyone has the right to know where their family is. The Philippines experiences around 20 typhoons each year. Our goal is to leverage new technology to bring separated families back in touch.”

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